UNC Health Care
Manager Research & National News - Integrated Communications
UNC Health Care, Morrisville, North Carolina, United States, 27560
Job Description
Description Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve. Summary:
Supervises a team of media relations specialists focused on (but not limited to) producing media coverage for the research and clinical innovation successes of UNC Health Care and the UNC School of Medicine with a primary focus on securing coverage by national media outlets in conjunction with the organization's larger, established National Media Plan. National and research media outlets are defined as nationally recognized print, broadcast and online outlets with reach that exceeds their local / geographical influence. Examples include: US News, New York Times, Washington Post, LA Times, NBC, CBS, ABC, FOX, CNN, MSNBC, CNBC, Forbes, FOX Business, WSJ, USA Today, NPR and Parade; Wire / Syndicated sources include Associated Press, Bloomberg, Reuters, WebMD, Yahoo News, CELL, NEJM, etc. This position will take part in the implementation of these media out reach efforts. While research and national media outreach is the primary goal for the Manager, the position will also be asked to perform these same duties in regard to local, regional or business news for UNC Health Care and the UNC School of Medicine. This position will develop plans for media outreach by members of the team and in conjunction with UNC Health's outside public relations agency. Responsibilities: 1. Produces videos for external promotion of research and clinical innovations. 2. Ensure that content created for the purpose of media outreach will also be shared with and available to the interconnected and collaborative groups which make up UNC Health Care's Integrated Communications team including NC News & Issues Management, Executive Communications, Internal Communications, Content Strategy and Social Media. 3. Leads team in media relations / promotion of the research and clinical innovation successes of UNC Health Care and the UNC School of Medicine with a primary focus on securing coverage by national media outlets. 4. Performs human resources responsibilities for staff which include interviewing and selection of new co-workers, staff development, performance evaluations, and overall team culture. 5. May perform other duties as assigned by leadership. Other Information
Education Requirements: * Bachelor's degree in a related field. Licensure/Certification Requirements: * None required. Professional Experience Requirements: * Requires five (5) years of combined experience in media relations, internal / corporate communications for large organizations or corporations with demonstrated expertise. Knowledge/Skills/and Abilities Requirements: * Demonstrated familiarity with the current health care landscape of the Triangle, the State of North Carolina and the United States as a whole. * Strong written and verbal communication skills, working quickly under pressure and tight deadlines. Must have a demonstrated ability to apply data and research findings to public relations internal communications and content development efforts. * Demonstrated success planning and managing complex projects from start to finish, and working effectively across internal functional teams. Manages partner relationship with vendors, primarily focused on public relations agencies. * Excellent written and verbal communication skills and the ability to communicate/collaborate effectively with all levels of the organization, media, co-workers, and UNC Communications / UNC System Communications. * Proficiency using Microsoft Office products (Word, Excel, Access, and PowerPoint), or similar products and online portals for public relation services such as Businesswire, and content management systems (CMS). * Ability to work and function in a complex environment comprised of medical, corporate and academic settings all working together concurrently. Develop / introduce new tactics and strategies to all areas of responsibility both strategically and on a tactical level. * Work collaboratively across department functions including marketing and branding, marketing technology, consumer insights, integrated communications and community engagement. * Supports the strategic vision of the Department and demonstrates the ability to build and maintain effective relationships across a large complex organization. * Participate in department-wide initiatives as needed including major events and crisis communications
Job Details
Legal Employer: NCHEALTH Entity: Shared Services
Organization Unit: Integrated Communications Work Type: Full Time
Standard Hours Per Week: 40.00 Work Assignment Type: Hybrid Work Schedule: Day Job Location of Job: US:NC:Morrisville Exempt From Overtime: Exempt:
Yes This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job. Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email
if you need a reasonable accommodation to search and/or to apply for a career opportunity.
Description Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve. Summary:
Supervises a team of media relations specialists focused on (but not limited to) producing media coverage for the research and clinical innovation successes of UNC Health Care and the UNC School of Medicine with a primary focus on securing coverage by national media outlets in conjunction with the organization's larger, established National Media Plan. National and research media outlets are defined as nationally recognized print, broadcast and online outlets with reach that exceeds their local / geographical influence. Examples include: US News, New York Times, Washington Post, LA Times, NBC, CBS, ABC, FOX, CNN, MSNBC, CNBC, Forbes, FOX Business, WSJ, USA Today, NPR and Parade; Wire / Syndicated sources include Associated Press, Bloomberg, Reuters, WebMD, Yahoo News, CELL, NEJM, etc. This position will take part in the implementation of these media out reach efforts. While research and national media outreach is the primary goal for the Manager, the position will also be asked to perform these same duties in regard to local, regional or business news for UNC Health Care and the UNC School of Medicine. This position will develop plans for media outreach by members of the team and in conjunction with UNC Health's outside public relations agency. Responsibilities: 1. Produces videos for external promotion of research and clinical innovations. 2. Ensure that content created for the purpose of media outreach will also be shared with and available to the interconnected and collaborative groups which make up UNC Health Care's Integrated Communications team including NC News & Issues Management, Executive Communications, Internal Communications, Content Strategy and Social Media. 3. Leads team in media relations / promotion of the research and clinical innovation successes of UNC Health Care and the UNC School of Medicine with a primary focus on securing coverage by national media outlets. 4. Performs human resources responsibilities for staff which include interviewing and selection of new co-workers, staff development, performance evaluations, and overall team culture. 5. May perform other duties as assigned by leadership. Other Information
Education Requirements: * Bachelor's degree in a related field. Licensure/Certification Requirements: * None required. Professional Experience Requirements: * Requires five (5) years of combined experience in media relations, internal / corporate communications for large organizations or corporations with demonstrated expertise. Knowledge/Skills/and Abilities Requirements: * Demonstrated familiarity with the current health care landscape of the Triangle, the State of North Carolina and the United States as a whole. * Strong written and verbal communication skills, working quickly under pressure and tight deadlines. Must have a demonstrated ability to apply data and research findings to public relations internal communications and content development efforts. * Demonstrated success planning and managing complex projects from start to finish, and working effectively across internal functional teams. Manages partner relationship with vendors, primarily focused on public relations agencies. * Excellent written and verbal communication skills and the ability to communicate/collaborate effectively with all levels of the organization, media, co-workers, and UNC Communications / UNC System Communications. * Proficiency using Microsoft Office products (Word, Excel, Access, and PowerPoint), or similar products and online portals for public relation services such as Businesswire, and content management systems (CMS). * Ability to work and function in a complex environment comprised of medical, corporate and academic settings all working together concurrently. Develop / introduce new tactics and strategies to all areas of responsibility both strategically and on a tactical level. * Work collaboratively across department functions including marketing and branding, marketing technology, consumer insights, integrated communications and community engagement. * Supports the strategic vision of the Department and demonstrates the ability to build and maintain effective relationships across a large complex organization. * Participate in department-wide initiatives as needed including major events and crisis communications
Job Details
Legal Employer: NCHEALTH Entity: Shared Services
Organization Unit: Integrated Communications Work Type: Full Time
Standard Hours Per Week: 40.00 Work Assignment Type: Hybrid Work Schedule: Day Job Location of Job: US:NC:Morrisville Exempt From Overtime: Exempt:
Yes This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job. Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email
if you need a reasonable accommodation to search and/or to apply for a career opportunity.