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Robert Half

SEO Specialist Job at Robert Half in Madison Heights

Robert Half, Madison Heights, MI, US

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Job Description

Job Description

We are in search of a part time SEO Specialist to support our client located in Madison Heights, Michigan. In this role, you will primarily be responsible for supporting SEO content for various e-commerce platforms, managing Google Analytics and Google Ads, and participating in digital marketing activities. This opportunity is ideal for a candidate open to working onsite in Madison Heights 2 days per week with a flexible schedule, up to 25 hours per week for the foreseeable future.


Responsibilities:

• Develop and implement SEO strategies to enhance visibility and traffic for e-commerce websites such as Amazon, Target, Bed Bath and Beyond.

• Expertly manage Google Ad Manager and Google AdWords to drive customer engagement and conversion.

• Utilize Google Analytics 4 (GA4) to track website traffic, user behavior, and campaign performance.

• Conduct regular A/B testing to optimize website layout, content, and marketing campaigns.

• Employ database management skills to maintain accurate and up-to-date records.

• Participate in off-page and on-page SEO activities to improve website ranking and visibility.

• Collaborate in various digital marketing initiatives to promote our products and services.

• Proactively resolve any SEO related issues and continuously improve overall SEO performance.

• Assist in managing paid media campaigns to increase brand awareness and sales.

• Applicant must hold a minimum of 3 years of experience as an SEO Specialist
• Proficiency in Database management is mandatory
• Demonstrable experience in AB Testing is required
• Expertise in Off-Page SEO techniques is crucial
• Proficiency in On-Page SEO is a must
• Familiarity with Google Analytics 4 (GA4) is expected
• Proven experience in using Google AdWords is necessary
• Knowledge of Google Ad Manager is vital
• Strong background in Digital Marketing is required
• Experience in eCommerce sector is highly desirable