Job Description
We are in search of a part time SEO Specialist to support our client located in Madison Heights, Michigan. In this role, you will primarily be responsible for supporting SEO content for various e-commerce platforms, managing Google Analytics and Google Ads, and participating in digital marketing activities. This opportunity is ideal for a candidate open to working onsite in Madison Heights 2 days per week with a flexible schedule, up to 25 hours per week for the foreseeable future.
Responsibilities:
• Develop and implement SEO strategies to enhance visibility and traffic for e-commerce websites such as Amazon, Target, Bed Bath and Beyond.
• Expertly manage Google Ad Manager and Google AdWords to drive customer engagement and conversion.
• Utilize Google Analytics 4 (GA4) to track website traffic, user behavior, and campaign performance.
• Conduct regular A/B testing to optimize website layout, content, and marketing campaigns.
• Employ database management skills to maintain accurate and up-to-date records.
• Participate in off-page and on-page SEO activities to improve website ranking and visibility.
• Collaborate in various digital marketing initiatives to promote our products and services.
• Proactively resolve any SEO related issues and continuously improve overall SEO performance.
• Assist in managing paid media campaigns to increase brand awareness and sales.
• Applicant must hold a minimum of 3 years of experience as an SEO Specialist• Proficiency in Database management is mandatory
• Demonstrable experience in AB Testing is required
• Expertise in Off-Page SEO techniques is crucial
• Proficiency in On-Page SEO is a must
• Familiarity with Google Analytics 4 (GA4) is expected
• Proven experience in using Google AdWords is necessary
• Knowledge of Google Ad Manager is vital
• Strong background in Digital Marketing is required
• Experience in eCommerce sector is highly desirable