Robert Half
Robert Half is hiring: Digital Marketing Manager in Coppell
Robert Half, Coppell, TX, US, 75019
Job Description
Job Description
We are on the lookout for a Digital Marketing Manager to join our team in the Wholesale Distribution industry based in Coppell, Texas. As a Digital Marketing Manager, your role will involve launching and promoting a marketplace for consumers, planning and executing campaigns, and managing CRM platforms. This is a remote position.
Responsibilities:
• Launch and promote a consumer-focused marketplace as part of our digital marketing strategy.
• Utilize Salesforce Marketing Cloud (SFMC) and Pardot for effective CRM management.
• Leverage Google Ad Manager and Google Analytics 4 (GA4) to track, analyze, and improve campaign performance.
• Plan and implement marketing campaigns that align with our eCommerce objectives.
• Monitor digital marketing trends and adapt strategies to maintain a competitive edge in the Wholesale Distribution industry.
• Ensure accurate and efficient processing of customer applications and maintain up-to-date customer records.
• Manage customer inquiries and monitor customer accounts to take appropriate actions.• Extensive experience in the Wholesale Distribution industry is required.
• Proven track record as a Digital Marketing Manager or similar role.
• Proficient in CRM systems to manage and analyze customer interactions and data.
• Demonstrated experience in campaign planning and execution across various digital platforms.
• Familiarity with marketplaces and eCommerce to increase product visibility and sales.
• Hands-on experience with Salesforce Marketing Cloud (SFMC) and Pardot for marketing automation.
• Proficiency in Google Ad Manager to manage, schedule, and optimize online ads.
• Expertise in Google Analytics 4 (GA4) for tracking website traffic and user behavior.
• Strong analytical skills to interpret digital marketing data and formulate strategies.
• Ability to collaborate with cross-functional teams to achieve business and marketing goals.
• Excellent communication and interpersonal skills.
• Bachelor's degree in Marketing, Business, or related field is preferred.
Responsibilities:
• Launch and promote a consumer-focused marketplace as part of our digital marketing strategy.
• Utilize Salesforce Marketing Cloud (SFMC) and Pardot for effective CRM management.
• Leverage Google Ad Manager and Google Analytics 4 (GA4) to track, analyze, and improve campaign performance.
• Plan and implement marketing campaigns that align with our eCommerce objectives.
• Monitor digital marketing trends and adapt strategies to maintain a competitive edge in the Wholesale Distribution industry.
• Ensure accurate and efficient processing of customer applications and maintain up-to-date customer records.
• Manage customer inquiries and monitor customer accounts to take appropriate actions.• Extensive experience in the Wholesale Distribution industry is required.
• Proven track record as a Digital Marketing Manager or similar role.
• Proficient in CRM systems to manage and analyze customer interactions and data.
• Demonstrated experience in campaign planning and execution across various digital platforms.
• Familiarity with marketplaces and eCommerce to increase product visibility and sales.
• Hands-on experience with Salesforce Marketing Cloud (SFMC) and Pardot for marketing automation.
• Proficiency in Google Ad Manager to manage, schedule, and optimize online ads.
• Expertise in Google Analytics 4 (GA4) for tracking website traffic and user behavior.
• Strong analytical skills to interpret digital marketing data and formulate strategies.
• Ability to collaborate with cross-functional teams to achieve business and marketing goals.
• Excellent communication and interpersonal skills.
• Bachelor's degree in Marketing, Business, or related field is preferred.