Robert Half is hiring: Digital Marketing Manager in Princeton

We are searching for a detail-oriented and innovative Digital Marketing Manager to join our team in Princeton, New Jersey. In this role, you will be developing and implementing comprehensive digital marketing strategies to increase brand awareness and customer engagement.

Responsibilities:

• Develop and implement digital marketing strategies to improve brand awareness
• Utilize Content Management System (CMS) for efficient content creation and management
• Leverage Customer Relationship Management (CRM) systems to enhance customer experience and engagement
• Plan and execute targeted advertising campaigns using Google Ad and other digital platforms
• Analyze campaign performance using tools like Facebook Insights and Google Analytics, making necessary adjustments for optimal results
• Coordinate with cross-functional teams to align marketing strategies and campaigns
• Stay updated with latest digital marketing trends and technologies, incorporating them into marketing strategies as appropriate
• Oversee the creation and management of digital advertisements to ensure alignment with brand guidelines and campaign objectives.• Proficiency in Content Management System (CMS) and Customer Relationship Management (CRM) tools
• Demonstrated experience in Google Ad operations and optimization
• Strong skills in creating and managing online advertisements
• Extensive knowledge of analytics tools and ability to derive meaningful insights from data
• Proven track record of increasing brand awareness through digital marketing strategies
• Experience in comprehensive campaign planning and execution
• Ability to collaborate cross-functionally and lead teams to meet marketing objectives