Digital Marketing Manager Job at Robert Half in Saint Clair Shores

One of our Home Improvement & Remodel Materials client is seeking a Digital Marketing Consultant to audit their current marketing initiatives and develop strategic marketing plans to drive growth. This role focuses on optimizing digital marketing efforts, particularly across eCommerce, web-based platforms and Amazon storefronts. The ideal candidate will thrive in a fast-paced environment, managing and enhancing the company's online presence across web, social media and email marketing channels.

Responsibilities:

• Develop and implement comprehensive marketing strategies from the ground up, encompassing all relevant digital platforms

• Analyze and optimize our web presence, including our company website and eCommerce platform

• Plan and execute integrated marketing campaigns, ensuring alignment with overall business goals

• Leverage analytics tools such as Google Ads and Facebook Insights to monitor campaign performance and make data-driven decisions

• Manage our Content Management System (CMS) and Customer Relationship Management (CRM) platforms to ensure optimal customer engagement

• Ensure brand consistency across all marketing channels, from social media and email to guerrilla and grassroots marketing efforts

• Make strategic recommendations for marketing efforts at a macro level, taking into account current trends and market conditions

• Oversee our presence on the Amazon Marketplace, optimizing our product listings and advertisements for maximum visibility and sales

• Conduct regular audits of our marketing strategies, making necessary adjustments to maximize effectiveness

• Utilize your skills in website design and optimization to enhance our online presence and improve user experience.

• Minimum of 5 years experience in a similar role as a Digital Marketing Manager
• Proficiency in using Content Management Systems (CMS)
• Experience in leveraging CRM tools for digital marketing
• Ability to use Facebook Insights to drive marketing strategies
• Expertise in Google Ad creation and management
• Demonstrated experience in designing and implementing advertisements
• Strong analytical skills with a focus on marketing analytics
• Proven track record in enhancing brand awareness
• Experience in campaign planning and execution
• Adept in brand marketing and marketing strategy formulation
• Ability to develop comprehensive marketing plans
• Experience in managing online marketing campaigns
• Skilled in executing marketing campaigns
• Proficiency in analyzing marketing analytics
• Experience with integrated marketing campaigns
• Knowledge of integrated marketing communication strategies
• Familiarity with guerrilla marketing and grassroots marketing techniques
• Proven experience in growth marketing
• Skilled in email marketing
• Comprehensive understanding of digital marketing strategies
• Experience in both B2B and B2C marketing
• Familiarity with eCommerce and eComm platforms
• Ability to provide optimization recommendations
• Experience with Amazon Marketplace
• Skills in website optimization, design, and analytics
• Proven track record in managing company websites.