Robert Half
Job Description
Job Description
We are in search of a Marketing Director to join our team based in Southfield, Michigan. The selected candidate will be in charge of the marketing function, working collaboratively with sales managers and external partners to generate quality marketing collateral and manage lead-generation campaigns. The role involves both strategic thinking and hands-on tasks within the corporate shared service environment.
Responsibilities:
• Develop and implement the overall marketing strategy in alignment with business objectives
• Collaborate with sales managers to ensure marketing efforts are aligned with revenue goals across product lines
• Lead the rebranding process of the company in collaboration with an external agency
• Create a variety of marketing collateral such as brochures, case studies, and whitepapers to support the sales team
• Strategize and produce content for integrated campaigns, with an emphasis on lead generation
• Manage paid advertisements on platforms like Google and Facebook, either independently or in collaboration with third-party providers
• Monitor the performance of campaigns, analyze ROI, and optimize funnel performance for lead generation
• Enhance SEO/SEM strategies to increase website traffic and visibility
• Develop visually appealing and actionable marketing material to enable the sales team, including product presentations and training collateral
• Track key metrics to provide insights into the performance of marketing initiatives and present measurable ROI on lead-generation campaigns and marketing efforts to stakeholders
• Oversee the update and redesign of the company website, and maintain it as a key sales and marketing channel post-redesign, ensuring optimization for lead capture.• Minimum of 5 years experience in a marketing role, preferably in a leadership position
• Proficiency in Content Management System (CMS)
• Demonstrated experience with Customer Relationship Management (CRM) software
• Familiarity with Facebook Insights and its applications in marketing strategies
• Proficient in using Google AdWords for advertising and promotional purposes
• Strong understanding of Google Analytics and its role in evaluating marketing performance
• Proven track record in creating effective advertisements
• Experience in enhancing brand awareness through various marketing strategies
• Ability to plan and execute successful marketing campaigns
• Experience in collateral management for marketing purposes
• Extensive knowledge in digital marketing strategies and tools
Responsibilities:
• Develop and implement the overall marketing strategy in alignment with business objectives
• Collaborate with sales managers to ensure marketing efforts are aligned with revenue goals across product lines
• Lead the rebranding process of the company in collaboration with an external agency
• Create a variety of marketing collateral such as brochures, case studies, and whitepapers to support the sales team
• Strategize and produce content for integrated campaigns, with an emphasis on lead generation
• Manage paid advertisements on platforms like Google and Facebook, either independently or in collaboration with third-party providers
• Monitor the performance of campaigns, analyze ROI, and optimize funnel performance for lead generation
• Enhance SEO/SEM strategies to increase website traffic and visibility
• Develop visually appealing and actionable marketing material to enable the sales team, including product presentations and training collateral
• Track key metrics to provide insights into the performance of marketing initiatives and present measurable ROI on lead-generation campaigns and marketing efforts to stakeholders
• Oversee the update and redesign of the company website, and maintain it as a key sales and marketing channel post-redesign, ensuring optimization for lead capture.• Minimum of 5 years experience in a marketing role, preferably in a leadership position
• Proficiency in Content Management System (CMS)
• Demonstrated experience with Customer Relationship Management (CRM) software
• Familiarity with Facebook Insights and its applications in marketing strategies
• Proficient in using Google AdWords for advertising and promotional purposes
• Strong understanding of Google Analytics and its role in evaluating marketing performance
• Proven track record in creating effective advertisements
• Experience in enhancing brand awareness through various marketing strategies
• Ability to plan and execute successful marketing campaigns
• Experience in collateral management for marketing purposes
• Extensive knowledge in digital marketing strategies and tools