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Robert Half

Robert Half is hiring: Digital Marketing Manager in New York

Robert Half, New York, NY, US, 10016

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Job Description

Job Description
We are offering a short term contract employment opportunity in the database development industry based in New York, for a Digital Marketing Manager. In this role, you will be expected to manage our digital marketing activities, develop marketing materials, and work closely with our sales and product marketing teams.

Responsibilities:
• Oversee the implementation of digital marketing campaigns and strategies utilizing platforms such as Google Ad, Bing, and Facebook Insights
• Collaborate with sales enablement and product marketing teams to enhance our brand's presence and accelerate sales
• Utilize Content Management Systems (CMS) like WordPress and HubSpot for efficient marketing and content management
• Analyze performance metrics and insights to optimize marketing strategies and campaigns
• Engage in the creation and distribution of digital and social assets including blogs, advertisements, and other promotional materials
• Coordinate events aimed at promoting our products and services to partners
• Manage CRM systems to maintain accurate customer credit records and process customer credit applications
• Handle all marketing duties related to new and existing partners, including the development of marketing materials.• Proven experience with Bing for marketing purposes.
• Proficiency in using a Content Management System (CMS).
• Familiarity with Customer Relationship Management (CRM) software.
• Ability to use Facebook Insights to drive marketing strategies.
• Demonstrated expertise in Google Ad management.
• Experience in creating and managing advertisements.
• Strong skills in data analysis and interpretation, preferably with Analytics.
• Experience in blogging and content creation.
• Ability to implement strategies for brand awareness.
• Experience in campaign planning and execution.
• Proficiency in using WordPress for content management.
• Familiarity with Wordpress CMS for website management.
• Experience with HubSpot for marketing automation.