Digital Marketing Specialist Job at Robert Half in Atlanta

We are offering a long-term contract employment opportunity for a Digital Marketing Specialist in the retail industry, based in Atlanta, Georgia. In this role, you will be tasked with the management and execution of email and SMS campaigns, along with other digital marketing strategies.

Responsibilities:
• Oversee the creation and execution of email marketing campaigns
• Manage SMS marketing initiatives to drive brand awareness
• Utilize Adobe Creative Cloud in the development of campaign materials
• Implement and maintain Content Management Systems (CMS)
• Monitor and analyze campaign performance using CRM tools
• Utilize Facebook Insights and Google Ads for campaign optimization
• Implement AB Testing methods to improve campaign effectiveness
• Create and manage advertisements across various digital platforms
• Analyze campaign data to identify trends and insights
• Maintain a consistent brand voice and image across all campaigns and platforms.• Proficiency in Adobe Creative Cloud is a must for creating engaging digital content.
• Familiarity with Content Management Systems (CMS) for effective website management.
• Experience with Customer Relationship Management (CRM) systems for improved customer engagement.
• Ability to use Facebook Insights for effective social media marketing strategies.
• Proficiency in Google Ads for efficient online advertising campaigns.
• Experience with AB Testing to improve the effectiveness of digital campaigns.
• Ability to create compelling advertisements to drive customer engagement and sales.
• Strong analytical skills for interpreting digital marketing data and making informed decisions.
• Blogging experience to help create engaging content for our audience.
• Ability to build and maintain brand awareness through digital platforms.