Robert Half
Job Description
Job Description
We are offering a short term contract employment opportunity for a Marketing Specialist in the construction and contractor industry located in Hugo, Minnesota, United States. The role is primarily focused on creating and executing social media campaigns, creating appealing content, and utilizing these platforms for talent sourcing.
Responsibilities:
• Develop and execute social media marketing campaigns across various platforms such as Facebook, Instagram, LinkedIn, to build brand awareness and engagement.
• Strategize and create original content for digital, social, print, and video that aligns with the brand's voice.
• Utilize social media platforms for active talent sourcing and promoting job opportunities.
• Plan, write, schedule, and publish content across various platforms to ensure consistent brand messaging.
• Collaborate with Talent Acquisition and Marketing teams to design strategies that enhance recruitment marketing.
• Track and optimize social media campaigns to improve engagement and conversion rates, using analytics to adjust strategies for reaching wider audiences.
• Foster relationships with online communities, industry influencers, and candidates through interactive content and direct engagement.
• Ensure that all content aligns with company branding guidelines and effectively communicates the company values, culture, and unique offerings to potential hires.
• Provide regular reports on campaign performance, including metrics such as reach, engagement, and conversion rates.• Minimum of 3 years of detail-oriented experience in a similar role within the construction/contractor industry
• Proficient in Adobe Creative Cloud, including Adobe Illustrator and Adobe InDesign
• Strong experience with CRM systems and data management
• Demonstrated ability to use Facebook Insights to drive marketing strategies
• Proven track record in creating engaging advertisements and managing ad campaigns
• Experience in blogging and content creation, with the ability to adapt tone and style to brand guidelines
• Solid understanding of brand awareness strategies and techniques
• Experience in campaign planning, from conceptualization to execution and analysis
Responsibilities:
• Develop and execute social media marketing campaigns across various platforms such as Facebook, Instagram, LinkedIn, to build brand awareness and engagement.
• Strategize and create original content for digital, social, print, and video that aligns with the brand's voice.
• Utilize social media platforms for active talent sourcing and promoting job opportunities.
• Plan, write, schedule, and publish content across various platforms to ensure consistent brand messaging.
• Collaborate with Talent Acquisition and Marketing teams to design strategies that enhance recruitment marketing.
• Track and optimize social media campaigns to improve engagement and conversion rates, using analytics to adjust strategies for reaching wider audiences.
• Foster relationships with online communities, industry influencers, and candidates through interactive content and direct engagement.
• Ensure that all content aligns with company branding guidelines and effectively communicates the company values, culture, and unique offerings to potential hires.
• Provide regular reports on campaign performance, including metrics such as reach, engagement, and conversion rates.• Minimum of 3 years of detail-oriented experience in a similar role within the construction/contractor industry
• Proficient in Adobe Creative Cloud, including Adobe Illustrator and Adobe InDesign
• Strong experience with CRM systems and data management
• Demonstrated ability to use Facebook Insights to drive marketing strategies
• Proven track record in creating engaging advertisements and managing ad campaigns
• Experience in blogging and content creation, with the ability to adapt tone and style to brand guidelines
• Solid understanding of brand awareness strategies and techniques
• Experience in campaign planning, from conceptualization to execution and analysis