Robert Half
Job Description
Job Description
We are offering a permanent employment opportunity for a Marketing Specialist in Clearwater, Florida. You will be a part of the dynamic team where your main focus will be on creating marketing strategies, managing relationships with external teams, interpreting data from marketing campaigns, and delivering creative concepts.
Responsibilities:
• Develop and manage creative marketing strategies for various verticals
• Handle the relationship with external B2B and SEO outsourcing group
• Analyze data from marketing campaigns to identify success factors and areas for improvement
• Create and manage email marketing campaigns for target markets
• Develop creative concepts and mockups for the design staff
• Manage content across various social media platforms
• Utilize CRM to maintain accurate customer records and manage customer inquiries
• Use Adobe Creative Cloud and other tools to enhance the creative side of campaigns
• Work on brand awareness through blogging and other methods
• Use Google Ad and Facebook Insights for advertising and analytics
• Conduct AB testing to optimize campaign performance.• Proficiency in Adobe Creative Cloud is required for creating compelling visuals and marketing materials.
• Familiarity with Content Management System (CMS) to effectively manage and update website content.
• Experience with CRM for managing customer interactions and data.
• Ability to use Facebook Insights to analyze, report, and optimize social media campaigns.
• Experience with Google Ads for creating, managing, and optimizing ad campaigns.
• Knowledge of AB Testing to compare campaign variants and optimize marketing efforts.
• Demonstrated ability in creating engaging and effective advertisements.
• Strong analytical skills for tracking, interpreting and understanding marketing data and metrics.
• Experience in blogging, for creating engaging content and improving SEO.
• Proven track record in increasing brand awareness through innovative marketing strategies.
Responsibilities:
• Develop and manage creative marketing strategies for various verticals
• Handle the relationship with external B2B and SEO outsourcing group
• Analyze data from marketing campaigns to identify success factors and areas for improvement
• Create and manage email marketing campaigns for target markets
• Develop creative concepts and mockups for the design staff
• Manage content across various social media platforms
• Utilize CRM to maintain accurate customer records and manage customer inquiries
• Use Adobe Creative Cloud and other tools to enhance the creative side of campaigns
• Work on brand awareness through blogging and other methods
• Use Google Ad and Facebook Insights for advertising and analytics
• Conduct AB testing to optimize campaign performance.• Proficiency in Adobe Creative Cloud is required for creating compelling visuals and marketing materials.
• Familiarity with Content Management System (CMS) to effectively manage and update website content.
• Experience with CRM for managing customer interactions and data.
• Ability to use Facebook Insights to analyze, report, and optimize social media campaigns.
• Experience with Google Ads for creating, managing, and optimizing ad campaigns.
• Knowledge of AB Testing to compare campaign variants and optimize marketing efforts.
• Demonstrated ability in creating engaging and effective advertisements.
• Strong analytical skills for tracking, interpreting and understanding marketing data and metrics.
• Experience in blogging, for creating engaging content and improving SEO.
• Proven track record in increasing brand awareness through innovative marketing strategies.