Robert Half
Senior Director of Product Marketing Job at Robert Half in Sunnyvale
Robert Half, Sunnyvale, CA, US, 94089
Job Description
Job Description
We are searching for an experienced Senior Director of Product Marketing to become a part of our team in the IT Software industry. This role is based in Sunnyvale, California, and presents an exciting opportunity. As a Senior Director of Product Marketing, you will be in charge of managing marketing strategies for our products, developing a global team of product marketers, and maintaining a strong relationship with our technology partners.
Responsibilities:
• Develop and implement marketing strategies for DevSecOps technology solutions in collaboration with our Product and Technology teams
• Direct and nurture a global team of product marketers and communication professionals to ensure successful product launches
• Enhance our brand's reputation as the top choice for enterprise customers seeking DevSecOps solutions that enhance efficiency, mitigate risk, and accelerate the pace of software innovation
• Improve and execute our go-to-market and communication strategies with our go-to-market teams and external partners as we expand our business
• Monitor the competitive and market landscape closely to identify, support, or launch strategies and projects that will significantly contribute to B2B platform success
• Utilize tools such as Content Management System (CMS), CRM, Facebook Insights, Google AdWords, Google Analytics for effective campaign planning and brand awareness management
• Oversee the creation and management of digital advertisements and marketing collaterals.• A minimum of 7 years of experience in IT Software industry, preferably in a leadership role.
• Proven expertise in Content Management System (CMS).
• Proficiency in Customer Relationship Management (CRM) software.
• Demonstrated ability in using Facebook Insights for marketing purposes.
• Hands-on experience with Google AdWords and Google Analytics.
• Proven ability to create and manage effective advertisements.
• Solid understanding of brand awareness strategies and tactics.
• Experience in campaign planning and execution.
• Proficiency in collateral management.
• Strong digital marketing skills.
Responsibilities:
• Develop and implement marketing strategies for DevSecOps technology solutions in collaboration with our Product and Technology teams
• Direct and nurture a global team of product marketers and communication professionals to ensure successful product launches
• Enhance our brand's reputation as the top choice for enterprise customers seeking DevSecOps solutions that enhance efficiency, mitigate risk, and accelerate the pace of software innovation
• Improve and execute our go-to-market and communication strategies with our go-to-market teams and external partners as we expand our business
• Monitor the competitive and market landscape closely to identify, support, or launch strategies and projects that will significantly contribute to B2B platform success
• Utilize tools such as Content Management System (CMS), CRM, Facebook Insights, Google AdWords, Google Analytics for effective campaign planning and brand awareness management
• Oversee the creation and management of digital advertisements and marketing collaterals.• A minimum of 7 years of experience in IT Software industry, preferably in a leadership role.
• Proven expertise in Content Management System (CMS).
• Proficiency in Customer Relationship Management (CRM) software.
• Demonstrated ability in using Facebook Insights for marketing purposes.
• Hands-on experience with Google AdWords and Google Analytics.
• Proven ability to create and manage effective advertisements.
• Solid understanding of brand awareness strategies and tactics.
• Experience in campaign planning and execution.
• Proficiency in collateral management.
• Strong digital marketing skills.