MARKETING ASSISTANT Job at Apis Services Inc in Piscataway

Popcorn for the People is seeking a dynamic and creative Marketing Assistant to support our marketing efforts in building brand awareness, engaging customers, and driving sales. As a key member of the Marketing Team, you will contribute to content creation, campaign execution, and digital engagement strategies across multiple platforms. This role offers a unique opportunity to make a meaningful impact while developing your marketing skills in a mission-driven organization.

Key Responsibilities:

• Develop content for social media, email marketing, and website updates that aligns with marketing strategy and content calendar.
• Conduct market research to identify industry trends, competitors, and target audiences / customer profiles.
• Monitor and analyze marketing performance metrics, providing insights to leadership.
• Create content and collaborate with other designers, copywriters, and other team members to create engaging promotional materials.
• Assist in promotional activities.
• Provide administrative support to the marketing team as needed.

Core Duties:

Social Media Management

• Assist in creating original content for platforms such as Instagram, Facebook, and LinkedIn, including copywriting, graphic design, and video editing.
• Curate relevant third-party content to engage the community.
• Help build following, drive engagement and sales, and promote mission.

Influencer Marketing

• Research and identify influencers who align with Popcorn for the People’s mission and values.
• Support outreach efforts, coordinate influencer campaigns, and maintain strong relationships to increase brand visibility.
• Track influencer engagement and assess campaign performance.

Email & SMS Marketing

• Design and create compelling emails to keep customers informed about products, promotions, events, and partnerships.
• Collaborate with the team to integrate emails into the content calendar, ensuring alignment with campaigns and company goals.

Graphic Design & Content Creation

• Utilize design software (e.g., Canva, Adobe Illustrator) to create on-brand content for social media and website use.
• Produce and edit short-form videos for social media, highlighting products, employee stories, and brand initiatives.
• Apply basic editing techniques, including text overlays, music integration, and seasonal themes.

Special Projects

Qualifications:

• Passion for digital marketing, social media, and customer engagement.
• Familiarity with design tools (e.g., Canva) and/or video editing software (e.g., Adobe Premiere or similar).
• Strong attention to detail and a creative mindset.
• Excellent collaboration skills, with openness to feedback and a team-oriented approach.
• Commitment to Popcorn for the People’s mission of creating opportunities for neurodivergent individuals and promoting diversity and inclusion.

Reporting Structure:

This role reports directly to the Head of Marketing.

Why Join Us?

This position offers the chance to contribute to a meaningful cause while developing hands-on marketing skills in a supportive and inclusive environment. If you're passionate about storytelling, digital engagement, and making an impact, we’d love to hear from you!

Apis Services, Inc. (a wholly owned subsidiary of Inperium, Inc.) provides a progressive platform for delivering Shared Services to Inperium and its Constellation of affiliate companies. Allowing these entities to advance their mission and vision. By exploring geographical program expansion and focusing on quality outcome measures to create cost savings that result in reinvestment into the organizations stakeholders through capacity creation and employee compensation betterments. Apis Services, INC and affiliate’s provides equal employment opportunities for all employees and applicants for employment in compliance with all federal and all applicable state and local laws and regulations, including nondiscrimination in hiring and employment. All employment decisions are made without regard to race, color, religion, gender, national origin, ancestry, age, sexual orientation, gender identity and expression, disability, genetic information, marital status, pregnancy/childbirth, veteran status or any other basis protected by law. This policy of non-discrimination and equal employment opportunities extends to every phase and aspect of hiring and employment.