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Our client, a very top global spirits/wine leader is adding 2 new Marketing Managers to their team! One based hybrid in NYC and one based hybrid in Atlanta. Spirits/adult bev experience a strong plus but lifestyle consumer products background may be considered. Hybrid 3 days/week onsite. Most important is a hit the ground running individual with background in influencer engagement and marketing; social media and brand management. Strong writing skills also a big plus. Growing portfolio of top brands; excellent team/strong stability!We are looking for a dynamic and creative Marketing Manager to support a rapidly-growing brand in their wine and spirits portfolio. This is a hybrid position to be based in New York City or Atlanta that reports to the Global Director, Marketing and Communications in New York. The ideal candidate will be passionate about the spirits category, with a keen understanding of the importance of cultural relevance on brand growth. Additionally, the ideal candidate will have deep knowledge about how social media, influencer partnerships, digital marketing and omni-channel engagement come together to drive market success. This role requires an individual who can seamlessly integrate influencer marketing and social media strategies within broader marketing campaigns, while executing the day-to-day activities that drive brand success.Primary Responsibilities:Support the development and implementation of disruptive, consumer-centric brand plansExecute strategic, integrated marketing programs that drive sustainable growth and address key brand challenges through a targeted mix of earned media tactics and sales-stimulating omni-channel activitiesDevelop and execute annual social media content plans in alignment with brand goals, driving marked increases in both follower count and engagementCollaborate with cross-functional teams on PR, content development, digital marketing, brand merchandise/POS and on and off-premise engagementIdentify, manage and amplify relationships with influencers to build long-term partnerships; collaborate with influencers to secure authentic, engaging content that resonates with target audiences and aligns with brand valuesTrack and analyze the performance of influencer campaigns, optimizing influencer strategies for maximum impactConceive and host brand-building events and activations with recording artists, celebrities and VIPs at content spaces in New York and AtlantaSupport the development and execution of brand-centric PR strategies and tactical executionsFacilitate and nurture brand-building strategic partnershipsWork with merchandising team to create brand-centric attire and other materials to drive brand engagementEffectively measure and communicate the impact of brand PR, influencer marketing and other digital engagement activities on brand growth to key internal stakeholdersManage content shoots from conception to execution, including development of mood boards, procurement of props, supporting content team at shoots and working with internal stakeholders to amplify contentLeverage field sales insights and anecdotal evidence to identify business opportunities and improve brand programmingDevelop presentations, sizzle reels and other tools to support field sales in engaging their customersEnsure effective communication between marketing and sales organizations to amplify business resultsSupport global brand ambassador program with brand-centric content and opportunitiesQualifications & Experience3-5+ years' experience and proven results in brand management, social media and influencer marketing, with a substantial focus on spirits, consumer goods and/or lifestyle brandsTrack record of developing and executing omni-channel campaigns, leveraging earned media opportunities in PR, social media, influencer engagement and digital marketing and on and off-premise executions to achieve brand objectivesSkillsExcellent communication and interpersonal skills and an ability to manage multiple projects and deadlines simultaneouslyStrong attention to detail and the ability to thrive in a demanding business environmentStellar written and verbal communication skillsA strong knowledge of the music industry (particular awareness of the urban landscape a plus)Deep interest in culture and trendspottingEntrepreneurial spirit, ambition, and business acumenPlease send qualified resume to: lwertman judge.com