BrandStar
Social Media Strategy Lead Job at BrandStar in Pompano Beach
BrandStar, Pompano Beach, FL, United States, 33072
Job Description
BrandStar Entertainment's marketing team is growing and seeking a Social Media Strategy Lead!
The Social Media Strategy Lead is responsible for leading a team of Social Media Managers, Community Managers, and Content Creators to execute integrated social strategies and campaigns to drive engagement, growth, and brand awareness.
Overview of Responsibilities:
Benefits include:
BrandStar Entertainment's marketing team is growing and seeking a Social Media Strategy Lead!
The Social Media Strategy Lead is responsible for leading a team of Social Media Managers, Community Managers, and Content Creators to execute integrated social strategies and campaigns to drive engagement, growth, and brand awareness.
Overview of Responsibilities:
- Social Media Strategy & Execution - Lead the strategy and content management for social media accounts across BrandStar Entertainment's brand portfolio.
- Team Leadership & Collaboration - Manage the social media marketing team and external vendors to execute integrated social media campaigns.
- Content Creation & Publishing - Oversee the development and weekly scheduling across all channels.
- Community Management - Maintain daily maintenance in comments and direct messages across entire social media footprint.
- Performance Analytics & Optimization - Monitor and analyze social media performance metrics monthly, quarterly, and year-over-year to improve content strategies and optimize audience engagement and reach.
- Bachelor's degree in Marketing, Communications, or related major.
- Minimum 5+ years of social media marketing experience in an agency or internal creative department with proven track record of organically growing social followers.
- Strong leadership skills with the ability to manage and inspire a team.
- In-depth, expertise level knowledge of various social media platforms, their features, best practices for engagement and content creation.
- Excellent written and verbal communication skills with the ability to work cross-functionally and build internal relationships.
- Strong analytical skills with the ability to interpret metrics and adjust strategies for optimal performance.
- Prior experience with social media tools such as HeyOrca, Sprout Social, Hootsuite or similar platforms.
- Proficiency in content creation, including copywriting, photography, video production, and design.
Benefits include:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance