Awe Inspired
Senior Lifecycle and Retention Marketing Manager
Awe Inspired, Los Angeles, California, United States, 90079
Senior Lifecycle and Retention Marketing Manager Awe Inspired is looking for a Senior Lifecycle and Retention Marketing Manager in Los Angeles, CA.
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position. This local job opportunity with ID 3069345166 is live since 2025-02-08 23:18:57.
POSITION SUMMARY: The Senior Lifecycle and Retention Marketing Manager will drive customer engagement and retention across email, SMS, membership/loyalty programs, and social media. This role is key to developing personalized, data-driven campaigns that boost channel revenue, purchase frequency and order value, and customer retention. By owning the full lifecycle of customer communication, this role will increase customer lifetime value (LTV) and reduce churn, while optimizing and growing retention strategies. The ideal candidate is both analytical and creative, able to craft campaigns that resonate with our audience and deliver. KEY RESPONSIBILITIES: Retention Campaign Execution:
Collaborate with product, creative, and e-commerce teams to develop and execute lifecycle marketing campaigns that align with business goals and drive engagement and retention. Email & SMS Management:
Own the strategy, calendar, and execution of email and SMS communications, including segmentation, deliverability, and optimization to maximize performance. Customer Insights & Segmentation:
Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, loyalty, and membership programs. Data Analysis & Reporting:
Track KPIs like open rates, click-through rates, conversion rates, and retention. Provide insights and recommendations for continuous improvement. A/B Testing & Optimization:
Lead testing of subject lines, messaging, creative assets, and offers to boost campaign effectiveness. List Growth & Churn Reduction:
Expand retention lists (SMS and email) and implement strategies to reduce churn, enhancing customer LTV and retention. Loyalty & Membership Programs:
Manage and optimize loyalty and membership programs to strengthen customer relationships and retention. Acquisition & Customer Feedback:
Oversee customer acquisition funnels and integrate survey and quiz insights into retention strategies. Industry Trends:
Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies. QUALIFICATIONS: 4+ years of experience in lifecycle marketing, CRM, or digital retention marketing at a DTC native brand or marketing agency. Strong preference for candidates who have worked with high-SKU businesses (1,000+). Experience owning a P&L or being directly accountable for revenue and retention metrics. Proven success in customer retention and engagement strategies with notable impact on LTV. Experience with Shopify and ESPs (ideally Klaviyo and/or Yotpo). Self-starter who can build and evangelize processes. Strong analytical skills in data-driven marketing, customer segmentation, and A/B testing. Ability to manage multiple projects in a fast-paced, results-focused environment. Strong collaboration skills to work effectively across teams and influence key stakeholders. BENEFITS: Attractive base salary and performance-based bonus; Generous healthcare benefits; 4% 401k matching program; 50% off all Awe products and quarterly product stipend; Fully flexible PTO policy; Opportunity to create products that bring meaning and strength to women and minorities and supports those in need through our charity give back program; Trajectory and history of success at a brand that is profitable and operates in a fast-growing, highly-attractive market segment; Caring environment that values the societal impacts of its operations as much as financial gain. EQUAL OPPORTUNITY EMPLOYER: Awe is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
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Applying for this role is straight forward Scroll down and click on Apply to be considered for this position. This local job opportunity with ID 3069345166 is live since 2025-02-08 23:18:57.
POSITION SUMMARY: The Senior Lifecycle and Retention Marketing Manager will drive customer engagement and retention across email, SMS, membership/loyalty programs, and social media. This role is key to developing personalized, data-driven campaigns that boost channel revenue, purchase frequency and order value, and customer retention. By owning the full lifecycle of customer communication, this role will increase customer lifetime value (LTV) and reduce churn, while optimizing and growing retention strategies. The ideal candidate is both analytical and creative, able to craft campaigns that resonate with our audience and deliver. KEY RESPONSIBILITIES: Retention Campaign Execution:
Collaborate with product, creative, and e-commerce teams to develop and execute lifecycle marketing campaigns that align with business goals and drive engagement and retention. Email & SMS Management:
Own the strategy, calendar, and execution of email and SMS communications, including segmentation, deliverability, and optimization to maximize performance. Customer Insights & Segmentation:
Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, loyalty, and membership programs. Data Analysis & Reporting:
Track KPIs like open rates, click-through rates, conversion rates, and retention. Provide insights and recommendations for continuous improvement. A/B Testing & Optimization:
Lead testing of subject lines, messaging, creative assets, and offers to boost campaign effectiveness. List Growth & Churn Reduction:
Expand retention lists (SMS and email) and implement strategies to reduce churn, enhancing customer LTV and retention. Loyalty & Membership Programs:
Manage and optimize loyalty and membership programs to strengthen customer relationships and retention. Acquisition & Customer Feedback:
Oversee customer acquisition funnels and integrate survey and quiz insights into retention strategies. Industry Trends:
Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies. QUALIFICATIONS: 4+ years of experience in lifecycle marketing, CRM, or digital retention marketing at a DTC native brand or marketing agency. Strong preference for candidates who have worked with high-SKU businesses (1,000+). Experience owning a P&L or being directly accountable for revenue and retention metrics. Proven success in customer retention and engagement strategies with notable impact on LTV. Experience with Shopify and ESPs (ideally Klaviyo and/or Yotpo). Self-starter who can build and evangelize processes. Strong analytical skills in data-driven marketing, customer segmentation, and A/B testing. Ability to manage multiple projects in a fast-paced, results-focused environment. Strong collaboration skills to work effectively across teams and influence key stakeholders. BENEFITS: Attractive base salary and performance-based bonus; Generous healthcare benefits; 4% 401k matching program; 50% off all Awe products and quarterly product stipend; Fully flexible PTO policy; Opportunity to create products that bring meaning and strength to women and minorities and supports those in need through our charity give back program; Trajectory and history of success at a brand that is profitable and operates in a fast-growing, highly-attractive market segment; Caring environment that values the societal impacts of its operations as much as financial gain. EQUAL OPPORTUNITY EMPLOYER: Awe is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
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