Cushman & Wakefield
Marketing Director, Capital Markets and Agency Leasing
Cushman & Wakefield, Chicago, Illinois, United States, 60290
Job Title
Ensure all your application information is up to date and in order before applying for this opportunity. Marketing Director, Capital Markets and Agency Leasing Job Description Summary This Marketing Director position is responsible for leading, developing, and executing a comprehensive strategic marketing plan for the Americas Capital Markets and Agency Leasing businesses. This role will collaborate closely with the Global Marketing & Research organization to design and implement impactful marketing strategies that resonate with clients and prospects, drive revenue growth, and elevate brand awareness. Job Description Responsibilities: Strategic Marketing Leadership: Develop, execute, and continuously refine a robust strategic marketing plan, including specific marketing campaigns, that aligns with the organization’s business goals and priorities. Manage multiple verticals within Capital Markets to ensure marketing activities are tailored to each group's unique focus, client base, and market challenges. Measure campaign performance and analyze results to inform ongoing strategy adjustments and optimizations. Business Alignment and Collaboration: Partner with business leadership to understand strategic objectives and align marketing initiatives to support revenue growth. Act as a subject matter expert, advising leadership teams on marketing strategies and their impact on profitability. Leverage competitive, client, and market insights to inform strategies and optimize marketing investments. Balance proactive strategic initiatives with reactive, tactical responses to market needs. Integrated Marketing Coordination: Collaborate with internal Marketing & Research teams to integrate digital marketing, creative design, communications, and research into comprehensive content plans. Drive engagement throughout the client lifecycle by delivering high-impact marketing content. Partner with marketing leaders from other service lines to share best practices, gather competitive intelligence, and align on broader marketing strategies. Thought Leadership and Industry Expertise: Maintain an in-depth understanding of industry trends, client needs, and competitive landscapes to act as a thought leader within the business. Anticipate market opportunities and threats, providing strategic insights to enhance decision-making. Performance Optimization: Optimize the effectiveness of marketing expenditures by leveraging key performance indicators (KPIs) to measure success and guide resource allocation. Provide leadership and direction for marketing initiatives, ensuring adherence to corporate guidelines and consistent application of global brand standards. Manage the budget and ensure all marketing activities are completed on time and within budget. Qualifications: Minimum of 8 years of experience in marketing, preferably within commercial real estate, capital markets, private equity or investment management. Proven track record of serving as the primary marketing leader for an office, region, or revenue-focused business group. Demonstrated success in managing advertising, public relations, events, and business development activities. Bachelor’s degree in Marketing, Communications, Business, or a related field required. High proficiency in Microsoft Office Suite and Adobe Creative Suite. Experience with digital marketing tools and strategies, including analytics and optimization. Strong project management and organizational skills with the ability to manage multiple priorities. Proven experience in budget development and adherence to financial targets. Exceptional communication and interpersonal skills, with the ability to interface effectively with clients and stakeholders at all levels. Exceptional written, verbal, and presentation communication skills. Strong analytical and problem-solving abilities, with a conceptual mindset. Proven leadership skills, including stakeholder management, building relationships, and influencing peers and leaders. Ability to work effectively in diverse cultural and educational environments. Track record of successfully implementing and enforcing marketing procedures and achieving measurable results. High confidence, adaptability, and the ability to lead teams in dynamic and fast-paced settings.
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Ensure all your application information is up to date and in order before applying for this opportunity. Marketing Director, Capital Markets and Agency Leasing Job Description Summary This Marketing Director position is responsible for leading, developing, and executing a comprehensive strategic marketing plan for the Americas Capital Markets and Agency Leasing businesses. This role will collaborate closely with the Global Marketing & Research organization to design and implement impactful marketing strategies that resonate with clients and prospects, drive revenue growth, and elevate brand awareness. Job Description Responsibilities: Strategic Marketing Leadership: Develop, execute, and continuously refine a robust strategic marketing plan, including specific marketing campaigns, that aligns with the organization’s business goals and priorities. Manage multiple verticals within Capital Markets to ensure marketing activities are tailored to each group's unique focus, client base, and market challenges. Measure campaign performance and analyze results to inform ongoing strategy adjustments and optimizations. Business Alignment and Collaboration: Partner with business leadership to understand strategic objectives and align marketing initiatives to support revenue growth. Act as a subject matter expert, advising leadership teams on marketing strategies and their impact on profitability. Leverage competitive, client, and market insights to inform strategies and optimize marketing investments. Balance proactive strategic initiatives with reactive, tactical responses to market needs. Integrated Marketing Coordination: Collaborate with internal Marketing & Research teams to integrate digital marketing, creative design, communications, and research into comprehensive content plans. Drive engagement throughout the client lifecycle by delivering high-impact marketing content. Partner with marketing leaders from other service lines to share best practices, gather competitive intelligence, and align on broader marketing strategies. Thought Leadership and Industry Expertise: Maintain an in-depth understanding of industry trends, client needs, and competitive landscapes to act as a thought leader within the business. Anticipate market opportunities and threats, providing strategic insights to enhance decision-making. Performance Optimization: Optimize the effectiveness of marketing expenditures by leveraging key performance indicators (KPIs) to measure success and guide resource allocation. Provide leadership and direction for marketing initiatives, ensuring adherence to corporate guidelines and consistent application of global brand standards. Manage the budget and ensure all marketing activities are completed on time and within budget. Qualifications: Minimum of 8 years of experience in marketing, preferably within commercial real estate, capital markets, private equity or investment management. Proven track record of serving as the primary marketing leader for an office, region, or revenue-focused business group. Demonstrated success in managing advertising, public relations, events, and business development activities. Bachelor’s degree in Marketing, Communications, Business, or a related field required. High proficiency in Microsoft Office Suite and Adobe Creative Suite. Experience with digital marketing tools and strategies, including analytics and optimization. Strong project management and organizational skills with the ability to manage multiple priorities. Proven experience in budget development and adherence to financial targets. Exceptional communication and interpersonal skills, with the ability to interface effectively with clients and stakeholders at all levels. Exceptional written, verbal, and presentation communication skills. Strong analytical and problem-solving abilities, with a conceptual mindset. Proven leadership skills, including stakeholder management, building relationships, and influencing peers and leaders. Ability to work effectively in diverse cultural and educational environments. Track record of successfully implementing and enforcing marketing procedures and achieving measurable results. High confidence, adaptability, and the ability to lead teams in dynamic and fast-paced settings.
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