COMPANY PROFILE
Great Minds, a mission driven Public Benefit Corporation, brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our English curriculum, Wit & Wisdom, Eureka Math, and PhD Science, all support teachers as they take students beyond rote learning to provide a deeper, more complete understanding of the humanities, mathematics, and the sciences. Founded in 2007, Great Minds now employs more than 1,000 people.
For additional information please visit: www.greatminds.org
OUR MARKET POSITION
Great Minds’ Eureka Math is the most widely used curriculum in the history of American education. It enjoys an unrivaled 40+ net promoter score. Eureka and its sister products, Wit & Wisdom English and PhD Science, embrace much higher expectations for all students and all teachers. In a market dominated by scripted, procedural materials that drive expectations down, Great Minds produces curricula that celebrate knowledge, respect the craft of teaching, and acknowledge the true capabilities of students.
Job Purpose
The Senior Product Marketing Manager-Math is responsible for developing an annual marketing plan and go-to-market strategy for new math products and leading a team to execute the strategy. The role requires a deep understanding of the K–12 market and how to develop and deliver a compelling and relevant message at various points in the buyer’s journey. The Senior Product Marketing Manager-Math will work closely with the math product and sales teams to seed the market for new products and grow market share for existing math programs. The position will report to the Director of Product Marketing.
Responsibilities
- Design and execute an annual marketing plan and quarterly tactical plans for math products.
- Lead go-to-market planning and execution for new product launches and feature updates.
- Develop buyer journey map to inform product positioning and messaging that differentiates Great Minds, including case studies, presentation proposals, and testimonials from existing customers.
- Create marketing strategies based on audience insights garnered through research and close work with both the math product team and the sales team.
- Track and analyze data (through HubSpot, Salesforce, and Google Analytics) to gain insight into consumer behavior and apply findings in math marketing initiatives.
- Ensure messaging consistency across all customer-facing materials communications.
- Build and nurture strong relationships by working collaboratively with the math product team, including the Director of Product Management for math and math Product Managers.
- Partner closely with the Director of Product Management for math to communicate new product features and benefits to sales and work closely with sales to develop training, resources, and tools that support selling.
- Work with the math content team, marketing events team, and math product team to position Great Minds as a leader in creating math curriculum at national, regional, and state-level conferences.
- Strategize with the Regional Sales Directors to develop and with the marketing team to deliver compelling customer-facing marketing presentations, web pages, and collateral.
- Align campaigns to top, middle, or bottom of the sales funnel, considering influencers, decision-makers, and current customers in messaging.
- Work with the digital marketing team on content for organic and paid social placements.
- Participate in market research projects to understand the national or state-level math curriculum landscape.
- Analyze industry trends and customer insights to inform product positioning and marketing strategies.
- Synthesize research to influence the product roadmap.
Requirements
- 7+ years of experience in developing and executing innovative strategic product marketing plans, and at least 3 years of managing a high performing team.
- 5+ years of experience developing marketing plans for Math curriculum in the K12 space.
- Experience launching new products in the education market and with state and district curriculum adoptions.
- Working knowledge and experience with CRM platforms (HubSpot, Pardot, Marketo, etc).
- Proven experience working across an organization and within functional teams to achieve shared objectives.
- Comfortable asking questions to deepen understanding of education products and pedagogical shifts.
- Strong communication skills and the ability to clearly articulate complex information both verbally and in writing.
- Ability to manage multiple projects simultaneously.
- Experience managing relationships and priorities with multiple stakeholders.
- Ability to navigate between strategic projects and tactical activities.
Required Education
Bachelor’s degree in Marketing or related field
Status
Full-time
Location
Remote
The expected base salary range for this position is $129,000-$143,000; however, the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.
A cover letter and resume are required to be considered for this position.
New employees will be required to successfully complete a background check.
Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.
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