COMPANY PROFILE
Great Minds, a mission-driven Public Benefit Corporation, brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our English curriculum, Wit & Wisdom, Eureka Math, and PhD Science, support teachers as they take students beyond rote learning to provide a deeper understanding of the humanities, mathematics, and sciences. Founded in 2007, Great Minds employs more than 1,000 people.
Great Minds’ Eureka Math is the most widely used curriculum in the history of American education, with an unrivaled 40+ net promoter score. Eureka and its sister products embrace higher expectations for all students and teachers.
Job Purpose
The Senior Product Marketing Manager-Math is responsible for developing an annual marketing plan and go-to-market strategy for new math products and leading a team to execute the strategy. The role requires a deep understanding of the K–12 market and how to develop and deliver a compelling message at various points in the buyer’s journey. The position will report to the Director of Product Marketing.
Responsibilities
- Design and execute an annual marketing plan and quarterly tactical plans for math products.
- Lead go-to-market planning and execution for new product launches and feature updates.
- Develop buyer journey map to inform product positioning and messaging that differentiates Great Minds.
- Create marketing strategies based on audience insights garnered through research.
- Track and analyze data to gain insight into consumer behavior and apply findings in math marketing initiatives.
- Ensure messaging consistency across all customer-facing materials.
- Build and nurture strong relationships by working collaboratively with the math product team.
- Partner closely with the Director of Product Management for math to communicate new product features and benefits to sales.
- Work with the math content team and marketing events team to position Great Minds as a leader in math curriculum.
- Strategize with the Regional Sales Directors to develop compelling customer-facing marketing presentations.
- Align campaigns to top, middle, or bottom of the sales funnel.
- Work with the digital marketing team on content for organic and paid social placements.
- Participate in market research projects to understand the national or state-level math curriculum landscape.
- Analyze industry trends and customer insights to inform product positioning and marketing strategies.
- Synthesize research to influence the product roadmap.
Requirements
- 7+ years of experience in developing and executing innovative strategic product marketing plans, and at least 3 years of managing a high-performing team.
- 5+ years of experience developing marketing plans for Math curriculum in the K12 space.
- Experience launching new products in the education market.
- Working knowledge and experience with CRM platforms.
- Proven experience working across an organization to achieve shared objectives.
- Strong communication skills and the ability to articulate complex information.
- Ability to manage multiple projects simultaneously.
- Experience managing relationships with multiple stakeholders.
- Ability to navigate between strategic projects and tactical activities.
Required Education
Bachelor’s degree in Marketing or related field.
Status
Full-time
Location
Remote
The expected base salary range for this position is $129,000-$143,000; however, the offered salary may vary based on numerous factors. The base salary is not inclusive of benefits or other incentives.
A cover letter and resume are required to be considered for this position.
New employees will be required to successfully complete a background check.
Great Minds is an equal opportunity employer, extending equal opportunity to all individuals without regard to protected statuses.
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