Marketing Specialist Job at EKN Engineering in Irvine

Marketing Specialist

At EKN Engineering, we solve challenging problems with innovative engineering and configurable software solutions. We use an engineering-first approach, combined with data-driven strategies, to improve overall compliance, risk management, and design accuracy tailored to the specific needs of each client.

With decades of experience in engineering, our team of over 175 professionals in Irvine, California is dedicated to building a safer and more efficient tomorrow through engineering and technological innovation.

Role Overview: The Marketing Specialist will report directly to the Head of Sales and Marketing and will play a critical role in supporting our marketing initiatives, building brand awareness, and driving customer engagement. This position involves executing marketing campaigns, analyzing market trends, creating content, and collaborating with various teams to support our marketing objectives.

Key Responsibilities

1. Perform market research and analysis to identify opportunities and optimize marketing strategies.
2. Develop and implement marketing campaigns across various channels, including digital, social media, email, and events.
3. Create and manage content for marketing materials, such as blogs, social media posts, newsletters, and product collateral.
4. Collaborate with the sales team to develop lead generation strategies and support sales initiatives.
5. Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
6. Manage and update the company’s website and social media platforms to ensure consistent branding and messaging.
7. Assist in organizing and promoting industry events, conferences, and trade shows.
8. Support the development and execution of PR and communication strategies to enhance the company’s visibility.

Required Qualifications

1. Bachelor’s degree in marketing, business, communications, or a related field.
2. Minimum 2 years of experience in marketing, utility or technology sector is a plus.
3. Excellent written and verbal communication skills.
4. Strong analytical skills and attention to detail.
5. Ability to manage multiple projects and meet deadlines.
6. Proficiency in marketing automation and CRM software.

Preferred Skills

1. Experience with digital marketing tools and platforms, such as Google Analytics, SEO, and social media management tools.
2. Knowledge of HTML and Adobe Creative Suite.
3. Creative mindset with the ability to develop engaging content.
4. Understanding of the utility industry and its unique challenges.

Why Join Us:

At EKN Engineering, you’ll be part of a company that values innovation and accountability and supports our employees' professional growth and personal development. Here, you’ll work with teams that push the boundaries of engineering to create solutions that enhance our communities and the environment by making utilities safer.

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