Digital Writer Job at Arbour SeniorCare in Brentwood

About Universal Health Services

One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 500 corporation, annual revenues were $13.4 billion in 2022. During the year, UHS was again recognized as one of the World’s Most Admired Companies by Fortune; and listed in Forbes ranking of America’s Largest Public Companies. Headquartered in King of Prussia, PA, UHS has approximately 94,000 employees and continues to grow through its subsidiaries. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. states, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.com

Position Summary:

Researches, writes, builds, updates and maintains content for network and facility websites across Foundations Recovery Network, the company’s addiction services division. Regularly refreshes content to optimize search authority and engage audiences including consumers, alumni and referral sources. Contributes to a wide array of copywriting tasks — including websites, email newsletters, digital advertising and integrated campaigns. Partners with facility CEOs, facility Directors of Business Development and Addiction Services team including Call Center to align messaging for traffic acquisition strategies with the goals and objectives of each facility and the overall business. Engages with Web, SEO, Digital Media/PPC and Social Media teams to align campaign strategy, share insights, and ensure integrated presentation to consumer audiences.

Benefit Highlights

· Challenging and rewarding work environment

· Competitive Compensation & Generous Paid Time Off

· Excellent Medical, Dental, Vision and Prescription Drug Plans

· 401(K) with company match and discounted stock plan

· SoFi Student Loan Refinancing Program

· Career development opportunities within UHS and its 300+ Subsidiaries!

Required Knowledge:

• Bachelor’s degree, preferably in marketing, communications, advertising, journalism or related field.
• 3+ years of experience in a professional environment, such as hospital/healthcare marketing, email marketing, and/or advertising (digital and print).
• Behavioral health / addiction treatment experience preferred.
• Best-practice Website copywriting techniques and standards.
• Familiarity with website structure, navigation and layout and a familiarity with Search Engine Optimization (SEO) techniques.
• Familiarity with Microsoft Office and familiarity with Adobe Creative Suite.
• Experience using a Content Management System (CMS) such as WordPress, Umbraco or Drupal (programming ability not required). Working knowledge of HTML is preferred.

Skills:

• Excellent writing skills and the ability to write about complex subjects in a way that is interesting and easy-to-read for the average website user.
• Strong time management skills.
• Ability to handle many concurrent tasks/projects and remain accurate and detail-oriented.
• A flexible and collaborative work style, with the ability to take direction and work independently.

Schedule: Monday through Friday - In office 3 days