LinkedIn
Product Marketing Manager, LinkedIn Business Platform
LinkedIn, San Francisco, California, United States, 94199
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
This role will be based in San Francisco, Sunnyvale, or Mountain View.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
We are looking for a Product Marketing Manager to join the team supporting our LinkedIn Business Platform. You will partner with our product, engineering, sales, support, and marketing organizations to develop and launch products within our centralized business platform to streamline the self-serve experience for our customers, sales, and support teams, with an immediate focus on payments and commerce experiences.
This role will be pivotal in shaping LinkedIn's roadmap through voice of customer insights and go-to-market strategies. This role offers the incredible opportunity to work across the consumer and entire enterprise space - LinkedIn Consumer, Talent Solutions, Marketing Solutions, Sales Solutions and Learning Solutions.
Responsibilities
Partner across all LinkedIn lines of business to understand and prioritize customer and rep needs
Translate and prioritize customer and rep needs to inform the product development roadmap through validations and benchmarking
Develop messaging, positioning, naming, and core narrative around products and its benefit to customers, sales and support teams
Own in-product messaging and communications including email communications, training, and in-product marketing and onboarding
Own the go-to-market strategy and execution of product roll-out, including communications and field enablement across all LinkedIn lines of business, with responsibility for driving alignment across Product, Engineering, Sales, Support and Marketing on approach and KPIs
Develop field enablement strategy, sales/marketing collateral, and deliver on field training across lines of business to ensure successful execution
Basic Qualifications
BA/BS degree or equivalent experience
4+ years of marketing experience within product marketing, product development, go-to-market and/or sales enablement experience
Preferred Qualifications
Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts for B2B solutions
Experience using market research to inform product development strategies
Ability to inspire, lead and align cross-functional teams
Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
Proficiency in learning complex software solutions
Excellent communication, interpersonal, team building and problem solving skills
Ability to demonstrate resourcefulness, motivation, and initiative
Ability to build creative solutions and drive results
Ability to work in a fast-paced, startup environment
Experience leading sales enablement, education and training
Suggested Skills:
Cross-Functional Collaboration
Go-to-Market Planning
Customer Insights and Messaging
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $97,000-$151,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf) .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Join us to transform the way the world works.
This role will be based in San Francisco, Sunnyvale, or Mountain View.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
We are looking for a Product Marketing Manager to join the team supporting our LinkedIn Business Platform. You will partner with our product, engineering, sales, support, and marketing organizations to develop and launch products within our centralized business platform to streamline the self-serve experience for our customers, sales, and support teams, with an immediate focus on payments and commerce experiences.
This role will be pivotal in shaping LinkedIn's roadmap through voice of customer insights and go-to-market strategies. This role offers the incredible opportunity to work across the consumer and entire enterprise space - LinkedIn Consumer, Talent Solutions, Marketing Solutions, Sales Solutions and Learning Solutions.
Responsibilities
Partner across all LinkedIn lines of business to understand and prioritize customer and rep needs
Translate and prioritize customer and rep needs to inform the product development roadmap through validations and benchmarking
Develop messaging, positioning, naming, and core narrative around products and its benefit to customers, sales and support teams
Own in-product messaging and communications including email communications, training, and in-product marketing and onboarding
Own the go-to-market strategy and execution of product roll-out, including communications and field enablement across all LinkedIn lines of business, with responsibility for driving alignment across Product, Engineering, Sales, Support and Marketing on approach and KPIs
Develop field enablement strategy, sales/marketing collateral, and deliver on field training across lines of business to ensure successful execution
Basic Qualifications
BA/BS degree or equivalent experience
4+ years of marketing experience within product marketing, product development, go-to-market and/or sales enablement experience
Preferred Qualifications
Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts for B2B solutions
Experience using market research to inform product development strategies
Ability to inspire, lead and align cross-functional teams
Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
Proficiency in learning complex software solutions
Excellent communication, interpersonal, team building and problem solving skills
Ability to demonstrate resourcefulness, motivation, and initiative
Ability to build creative solutions and drive results
Ability to work in a fast-paced, startup environment
Experience leading sales enablement, education and training
Suggested Skills:
Cross-Functional Collaboration
Go-to-Market Planning
Customer Insights and Messaging
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $97,000-$151,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf) .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.