Definity Financial
Job Description
Our purpose-driven organization is seeking a dynamic Senior Manager, Brand, Planning and Content. Reporting to the AVP, Brand & Marketing Strategy, and leading a newly established team, this role will strategically develop, implement, and measure brand and content initiatives with a focus on driving brand association, affinity, and growth.
What can you expect to be accountable for in this role?
Team Leadership:
Strategy Alignment & Brand Development:
Brand Governance:
Brand Measurement:
Brand Activation:
What do you bring to the role?
About Us
Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" - they're essential to our success.
What's in it for you?
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Go ahead and expect a lot - you deserve it.
It's better here - but don't take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@definity.com.
Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).
#LI-Hybrid
#IND1
About the Team
Definity is the parent company to some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.
Our purpose-driven organization is seeking a dynamic Senior Manager, Brand, Planning and Content. Reporting to the AVP, Brand & Marketing Strategy, and leading a newly established team, this role will strategically develop, implement, and measure brand and content initiatives with a focus on driving brand association, affinity, and growth.
What can you expect to be accountable for in this role?
Team Leadership:
- Lead and develop a high-performing team of 3+ brand and content specialists.
- Foster a positive, empowering culture of collaboration and excellence.
- Co-develop efficient/effective processes to support team and organization brand/content operations.
Strategy Alignment & Brand Development:
- Champion and bring to life the unique value proposition for the Definity portfolio of brands, guiding delivery of consistent differentiated, brand experience across all touchpoints.
- Lead development of annual and quarterly brand and content plans, naming, and identity initiatives.
Brand Governance:
- Lead ongoing brand governance and set-up consistent frameworks and processes to support this across the organization.
Brand Measurement:
- Implement tracking, measurement, and reporting of key performance indicators (KPIs) and metrics to assess brand progress and health across the portfolio.
- Socialize brand health findings and collaborate with key stakeholders to review and align on progress and action plans.
Brand Activation:
- Lead and oversee brand initiatives, collaborating with internal teams and external agencies. Work may include brand and content activations, integrated and omni-channel advertising campaigns, sponsorships and events.
- Recommend, track and report on brand budgets.
What do you bring to the role?
- University degree in Marketing, Business or Communications.
- 8-10 years progressive experience in the marketing field, with strong expertise in brand and broad experience across all disciplines and channels of marketing. Experience in insurance considered an asset but not required.
- Positive player/coach mentality with demonstrated success in leading teams.
- Excellent people skills, with proven ability to build relationships and collaborate effectively.
- Demonstrated orientation towards positive mindset, problem solving, ownership, collaboration, and flexibility.
- Effective communication/presentation skills, with the ability to convey complex ideas to stakeholders at all levels.
- Demonstrated brand and business acumen.
- Proficiency in market research, data analysis and mining for insights.
- Demonstrated ability to positively drive self, people, process, and technology change in a dynamic and complex operating environment.
- Strong project management skills, capable of guiding and managing multiple projects simultaneously.
- Experience developing and managing budgets.
About Us
Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" - they're essential to our success.
What's in it for you?
- Hybrid work schedule for most roles
- Company share ownership program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Go ahead and expect a lot - you deserve it.
It's better here - but don't take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@definity.com.
Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).
#LI-Hybrid
#IND1
About the Team
Definity is the parent company to some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.