Sr. Manager, Communications - Athletes & Teams

The Senior Manager, Athlete Communications is responsible for proactively leading all aspects of communications and content development in the field of Athletes. They are responsible to grow the brand image and brand attribution by inspiring and engaging both new and existing consumers, more often, and for longer with differentiated, authentic, and ownable content linked to our athlete marketing assets. This person is responsible for providing media and content expertise to complement and evolve the marketing mix in partnership with the Athlete Marketing Department with the aim to give wiiings with our content and stories to our consumers.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• COMMUNICATIONS
  
  Elevate the awareness and relevance of Red Bull athletes amongst young, diverse, U.S. consumers via comprehensive 360 athlete communications campaigns.
  
  Translate athlete marketing initiatives into relevant media products - identify always on content and storytelling opportunities in close collaboration with athlete marketing.
  
  Identify and develop new story angles for existing projects, playgrounds, and recurring content opportunities relating to athletes. Create ownable content formats and IP across all sports that deliver reach and engagement that make people talk about Red Bull favorably.
• STAKEHOLDER MANAGEMENT
  
  Establish key media partners, intensified relations, third party validation, and creators to bring athlete stories even closer to the consumers.
  
  Work directly with athletes to develop media training, storytelling, content creation, and other programs in order to help them grow their own channels and audience.
  
  Defines, leads, and represents the holistic Media Network strategy for athletes.
  
  Serve as the main point of contact for the local markets for all athlete and media-related matters, aligning and collaborating on a constant basis to uplevel the media and content competency around athletes in the regions.
• IMPACTFUL EXECUTION
  
  Enable greater ambition, media innovation, differentiated content, credible brand attribution, and drive growth across earned, managed, owned and partner channels.
  
  Identify, support and create moments with athletes that make a national impact.
  
  Uplevel the quality of our work in communications, programming and content distribution to increase earned impact.
  
  Deliver beyond the ordinary quality and experiences only Red Bull can do. Inspire, surprise, entertain, and make our consumers talk about our brand and product.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 7+ years' experience in media heavy markets working in athlete, sport, and/or entertainment industries
• Strong understanding of broad media landscape (consumption habits, platform and publisher trends) and sports/entertainment industry (media rights, athlete contracts). Storytelling skills and knowledge of digital, social, TV content creation and activation.
• Experience in working with athletes and personalities in direct collaboration from previous jobs e.g. at sports industry companies, sport sponsors, PR, marketing or management agencies.
• Knowledge of audience analytics, audience development, and the ability to understand and learn from sensibly use data
• Strong presentation, communication (verbal & written), organizational, and interpersonal skills
• Ability to work cross-functionally across departments and in a highly matrixed organization
• Confident, self-starting problem-solver, who is also a team player
• Sports enthusiast

• Travel 20-30%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

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