Head of Influencer & Social Strategy Job at Mai Placement in Austin

Head of Influencer & Social Strategy

Austin, TX (Remote until office opens, some travel required)
$70,000 - $120,000 (Based on experience + potential performance bonuses)

Reports To: Marketing Director
Direct Reports: Social Media Assistants, YouTube Content Strategist
Team Size: Around 15

Position Overview

We're looking for a Head of Influencer & Social Strategy with deep DTC e-commerce experience to drive our organic social media, influencer marketing, and brand collaboration efforts.

This is a high-impact leadership role where you'll shape and execute a strategy that builds brand awareness, drives engagement, and increases revenue through influencer-driven marketing and strategic partnerships.

• This position is remote for now but will transition to onsite in Austin once the office opens. Some travel is required.

You'll lead a team of 15, including Social Media Assistants and a YouTube Content Strategist, overseeing all organic social initiatives across TikTok, Instagram, Facebook, YouTube, and emerging platforms. If you have a proven track record of growing DTC brands through social media and partnerships, we want to hear from you.

Key Responsibilities

• Develop and execute a data-driven organic social media strategy aligned with DTC e-commerce growth goals.
• Oversee content ideation, creation, and publishing across TikTok, Instagram, Facebook, YouTube Shorts, and Pinterest.
• Manage community engagement, ensuring high-quality interactions and rapid response times.
• Leverage UGC (user-generated content) and brand storytelling to build authenticity and trust.
• Identify and capitalize on trends, viral moments, and cultural conversations to maximize organic reach.
• Collaborate with email, SMS, paid media, and product teams to ensure cohesive messaging and repurposing of top-performing content.
• Mentor and manage Social Media Assistants, ensuring strong execution across all platforms.

• Build and scale a high-performing influencer, affiliate, and ambassador marketing program that drives sales.
• Identify, recruit, and manage influencers, affiliates, and brand ambassadors who align with the brand.
• Negotiate partnerships, oversee contracts, and track performance metrics to optimize results.
• Develop and execute UGC-driven campaigns, leveraging influencer content for both organic and paid marketing.
• Track influencer ROI and revenue impact, optimizing for maximum conversion.

• Identify and execute brand-to-brand collaborations, giveaways, and co-branded activations to expand reach.
• Build strategic relationships with complementary DTC brands, media partners, and influencers.
• Lead cross-promotional campaigns and brand activations that align with audience interests and brand positioning.

• Develop a DTC-focused content strategy that drives engagement, conversions, and customer loyalty.
• Utilize short-form video content (TikTok, Reels, YouTube Shorts) to boost organic visibility.
• Execute social-first brand campaigns, live shopping events, and interactive activations.
• Launch and manage exclusive brand communities (Facebook Groups, Discord, VIP memberships) to foster deep customer engagement.

• Own all social media and influencer marketing KPIs, including engagement, follower growth, and influencer-driven revenue.
• Use analytics tools (Emplifi, Sprout Social, Google Analytics, Shopify, TikTok Creator Marketplace, GRIN) to track and optimize performance.
• A/B test content formats, influencer campaigns, and partnership activations to maximize effectiveness.
• Stay ahead of social media trends, platform updates, and emerging industry innovations.
• Provide actionable insights and reporting to leadership on performance and opportunities for growth.

Qualifications & Experience

• 3-5+ years of experience in social media management, influencer/affiliate marketing, and brand partnerships for a DTC e-commerce brand or agency specializing in DTC.
• Proven track record of growing DTC social media engagement and influencer-driven revenue.
• Experience negotiating, securing, and managing brand collaborations, sponsorships, and partnerships.
• Deep understanding of DTC brand positioning, customer engagement strategies, and community-driven growth.
• Strong expertise in TikTok, Instagram, Facebook, YouTube, and emerging social platforms.
• Hands-on experience with influencer marketing platforms (e.g., GRIN, Upfluence, AspireIQ, TikTok Creator Marketplace).
• Strong leadership and team management experience, with the ability to oversee a 15-person team.
• Data-driven mindset with a focus on performance tracking, campaign optimization, and ROI measurement.

Must-Haves

• DTC e-commerce expertise – Strong understanding of social media's role in driving direct-to-consumer sales.
• Proven leadership – Ability to lead and scale a team of 15.
• Influencer & brand partnership experience – Skilled in negotiating and managing high-impact collaborations.
• Content & community strategy – Experience in growing and engaging social communities.
• Austin-based – Candidates must be located in Austin, TX, and open to transitioning to onsite when the office is established.

What We Offer

• Competitive Salary: $70K–$120K + performance-based bonuses
• Remote flexibility (until the Austin office opens)
• High-growth role with leadership and strategic influence
• Opportunity to drive major impact in a fast-scaling DTC brand
• Access to top-tier marketing tools, analytics platforms, and industry resources

Ready to take your career to the next level?

This is more than just a job—it's an opportunity to be at the forefront of DTC social media innovation, influencer marketing, and brand partnerships. If you thrive in fast-paced environments, love building brands through social, and have the leadership skills to drive a team to success, we want to hear from you.

Apply now and let's build something incredible together.

Email Resume: Joel@maiplacement.com

Apply Online:

https://jobs.crelate.com/portal/maiplacement/job/qr6ns63yfzjupd9eeims7o73go?crt=1739399814254