AD, Peer-to-Peer Marketing Strategy Job at National Black MBA Association in Eas

Job Description Summary

The Associate Director, Peer to Peer Marketing is a strategic marketing role within the Integrated Marketing Organization, dedicated to the consistent delivery of top-tier Peer-to-Peer Education for the Breast & Woman's Cancer team. The role is designed to elevate peer to peer promotional activities and create a broad ecosystem of education. This role will also be the lead to create and execute educational experiences at congresses but also foster confidence in appropriately selecting and prescribing Novartis products in line with marketing strategies.

This role is based in East Hanover, NJ and will not have the ability to be located remotely. Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you. This position will require up to 20% travel as defined by the business (domestic and/or international).

Key Responsibilities:

• Serve as a marketing point of contact across teams and functions, partnering closely with professional promotions marketing team, media, and digital team, medical, and sales leadership to effectively build and deliver P2P strategy & tactics that resonates with the marketing strategy and brand vision.
• Define and implement an impactful delivery of P2P marketing, utilizing marketing analytics to measure success and drive program enhancements.
• Identify and apply industry-leading best practices in peer-to-peer marketing, ensuring improved consistency and impact across HCP education initiatives.
• Share best practices across the marketing strategy team fostering a culture of marketing collaboration and brand consistency.
• Contribute to the development of the HCP experience roadmap and HCP Impact plan, integrating marketing campaigns with educational components to enhance HCP engagement.
• Partner with HCP facing functions and teams, including the field, to achieve and deliver an integrated education experience.
• Collaborate with the HCP Marketer and the Customer Engagement teams to support field communication and training activities, as appropriate, ensuring alignment with overall marketing campaigns.

Essential Requirements:

• Education: Bachelor's degree in a related field is required; Master of Science, or MBA preferred.
• A minimum of 5 years of commercial marketing experience with a proven track record of building scalable programming.
• 2+ years of pharmaceutical industry experience.
• Demonstrated ability to communicate scientific data effectively to a variety of audiences.
• Experience in driving enterprise-wide initiatives that enhance the HCP experience and demonstrate measurable improvements.
• Proven project management skills, with the ability to lead and deliver multiple top-priority projects on time, within scope, and on budget. A strategic and analytical mindset is essential, as demonstrated by key projects or initiatives.
• Accomplished cross-functional leadership skills, with the ability to collaborate effectively with various teams and stakeholders.

Desirable Requirements:

• Multi-functional strategic experience in pharmaceutical or healthcare.

Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

EEO Statement: The Novartis Group of Companies are Equal Opportunity Employers who are focused on building and advancing a culture of inclusion that values and celebrates individual differences, uniqueness, backgrounds and perspectives. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and Reasonable Accommodations: The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range: $145,600.00 - $270,400.00

Skills Desired: Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships.