AD, Peer-to-Peer Marketing Strategy Job at Novartis Farmacéutica in East Hanover

The Associate Director, Peer to Peer Marketing is a strategic marketing role within the Integrated Marketing Organization, dedicated to the consistent delivery of top-tier Peer-to-Peer Education for the Breast & Woman's Cancer team. The role is designed to elevate peer to peer promotional activities and create a broad ecosystem of education. This role will also be the lead to create and execute educational experiences at congresses but also foster confidence in appropriately selecting and prescribing Novartis products in line with marketing strategies.

This role is based in East Hanover, NJ and will not have the ability to be located remotely. Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you. This position will require up to 20% travel as defined by the business (domestic and/or international).

About the Role

Key Responsibilities:

• Serve as a marketing point of contact across teams and functions, partnering closely with professional promotions marketing team, media, and digital team, medical, and sales leadership to effectively build and deliver P2P strategy & tactics that resonates with the marketing strategy and brand vision.
• Define and implement an impactful delivery of P2P marketing, utilizing marketing analytics to measure success and drive program enhancements.
• Identify and apply industry-leading best practices in peer-to-peer marketing, ensuring improved consistency and impact across HCP education initiatives.
• Share best practices across the marketing strategy team fostering a culture of marketing collaboration and brand consistency.
• Contribute to the development of the HCP experience roadmap and HCP Impact plan, integrating marketing campaigns with educational components to enhance HCP engagement.
• Partner with HCP facing functions and teams, including the field, to achieve and deliver an integrated education experience.
• Collaborate with the HCP Marketer and the Customer Engagement teams to support field communication and training activities, as appropriate, ensuring alignment with overall marketing campaigns.

Minimum Qualifications:

• Education: Bachelor's degree in a related field is required; Master of Science, or MBA preferred.
• A minimum of 5 years of commercial marketing experience with a proven track record of building scalable programming.
• 2+ years of pharmaceutical industry experience.
• Demonstrated ability to communicate scientific data effectively to a variety of audiences.
• Experience in driving enterprise-wide initiatives that enhance the HCP experience and demonstrate measurable improvements.
• Proven project management skills, with the ability to lead and deliver multiple top-priority projects on time, within scope, and on budget. A strategic and analytical mindset is essential, as demonstrated by key projects or initiatives.
• Accomplished cross-functional leadership skills, with the ability to collaborate effectively with various teams and stakeholders.
• Multi-functional strategic experience in pharmaceutical or healthcare.

Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.