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X BY 2 Technology Consulting

Marketing Associate Job at X BY 2 Technology Consulting in Farmington Hills

X BY 2 Technology Consulting, Farmington Hills, MI, United States

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X by 2 is an IT consultancy comprised of strategists, software architects, engineers, and designers. Through cutting-edge technology, advanced data analytics, and human-centric design, we help insurers and healthcare organizations meet the demands of today’s digital consumer.

As a Marketing Associate, you’ll join a small, high-performance marketing team, developing engaging content for digital and traditional marketing channels to elevate our brand and support lead generation and nurture efforts. We’re seeking a candidate with experience in B2B marketing, particularly at the intersection of technology and professional services, who thrives in a fast-paced environment and brings creativity, initiative, and attention to detail.

Key Responsibilities
  1. Content Creation
    • Collaborate with designers and subject matter experts to produce content that is clear, engaging, and informative, breaking down complex healthcare and insurance technology topics for diverse audiences.
    • Stay informed on industry trends in insurance and healthcare technology to inspire new content ideas.
    • Write, proofread, and edit a range of materials, including case studies, articles, presentations, videos, press releases, email campaigns, social media posts, website copy, and ad copy.
  2. Digital Marketing
    • Work alongside creatives and sales teams to execute targeted digital initiatives that generate qualified leads.
    • Assist in planning, implementing, and managing SEO and SEM efforts using tools like Google Ads and Google Analytics.
    • Develop marketing campaigns and track engagement metrics using CRM tools such as HubSpot or Salesforce.
    • Monitor, nurture, and grow X by 2’s social media presence across platforms, including LinkedIn, Facebook, Twitter, Instagram, YouTube, and TikTok.
  3. General Marketing Support
    • Use data and analytics to evaluate and improve marketing strategies and campaign effectiveness.
    • Support conferences and events through content creation and attendance as needed.
    • Collaborate with internal teams to address the marketing needs of sales, recruiting, and company culture.
Qualifications
  • Experience: 1–2 years of B2B marketing experience, ideally within small- to mid-sized technology, professional services, or related companies.
  • Bachelor’s degree in marketing, professional writing, communications, journalism, or English.
  • Strong writing, proofreading, and editing abilities.
  • Proficiency in Microsoft Office Suite (Adobe Suite is a plus).
  • Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and digital marketing tools (e.g., Google Ads, Google Analytics).
  • Excellent communication skills and an eye for detail.
  • Self-starter mindset with the ability to work both independently and collaboratively.
  • Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
Preferred Qualifications
  • Local to the Metro Detroit area.
  • Experience working in small or mid-sized organizations.
Portfolio Request
  • Please provide a link to your online portfolio or writing samples showcasing your long-form and short-form content work. We’re looking for a diverse range of work, such as articles, blogs, case studies, and other collateral, as well as digital examples like email campaigns and social media posts.
Work Environment and Culture
  • Collaborate and work with smart, talented people who share values of continually challenging, investing in and stretching themselves to new levels.
  • Partner with senior marketing, business, and technology leaders to promote X by 2’s services, thought leadership, and company culture.
  • Each employee has a voice and is always encouraged to engage in shaping the company by sharing their interests, ideas, and feedback.
Perks
  • Home Office Reimbursement
  • Professional Self-Development Program
  • Health and Wellness Reimbursement
  • Professional Dress Allowance
  • Employees can also earn points through recognition, travel, and more, to redeem for unique experiences.
  • Company-sponsored social events.
Work-Life Balance
  • Enjoy a flexible hybrid work model, balancing remote work with time in the office.
  • Paid time off for vacation, unlimited sick days (as needed), and holidays.
Compensation
  • Annual raises and promotions based solely on individual performance and a compensation package that well exceeds the industry average for top performers.
  • 401(k) with employer match.
Insurance
  • Health (including prescriptions), Vision, Dental, Life, and Disability.
  • Voluntary benefits package including telemedicine, PetCare, chiropractic, lab testing, and alternative medicine.
  • HSA with employer direct contribution.
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