Social Media Marketing Associate Job at GREENAWALT ROOFING COMPANY in Lancaster

***THIS POSITION IS NOT REMOTE***

The Social Media Marketing Coordinator is responsible for creating engaging digital content, supporting brand initiatives, and assisting with marketing campaigns to enhance Greenawalt Roofing Company’s online presence. This role requires Adobe Suite proficiency, video production skills, graphic design expertise, and social media content creation. The ideal candidate has a creative mindset, problem-solving skills, and a self-starter attitude, ensuring that marketing projects are executed efficiently and effectively.

• Develop, schedule, and post engaging content across company social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Design eye-catching graphics and visual content for posts, advertisements, and marketing materials.
• Capture and edit videos for social media, customer testimonials, job site updates, and promotional content.
• Monitor social media engagement, respond to comments/messages, and track performance analytics.
• Use Adobe Suite (Photoshop, Illustrator, Premiere Pro, etc.) to create high-quality marketing assets.
• Design promotional materials, flyers, brochures, and online advertisements.
• Edit and produce video content for digital marketing, website, and social media campaigns.
• Maintain brand consistency across all marketing materials and communications.
• Assist in planning and executing marketing campaigns to drive brand awareness and lead generation.
• Collaborate with the sales team to create marketing materials that support customer outreach.
• Track and report on marketing campaign performance using analytics tools.
• Conduct competitor and industry research to identify trends and opportunities.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.).
• Experience in social media content creation and management.
• Video production and editing skills for digital marketing purposes.
• Strong graphic design skills with an eye for branding and aesthetics.
• Ability to provide general marketing support, including campaign planning and execution.
• Moderate expertise in Excel/Google Sheets for data tracking and reporting.
• Strong problem-solving skills and ability to think creatively.
• Self-starter who can work independently and manage multiple projects.
• Excellent organizational and project planning skills to ensure marketing initiatives stay on track.

Salary - $39,520 - $41,600 annually