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Aquent

Senior Specialist, Digital Marketing-Automation

Aquent, Columbia, MD

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Overview

Placement Type:

Permanent

Salary:

80,000-96,000

Start Date:

02.28.2025

AMAZING HYBRID OPPORTUNITY!

The Senior Specialist, Digital Marketing-Automation plays a key role in driving engagement, conversion, and retention through marketing automation and database marketing strategies. The role requires hands-on execution of multi-channel digital marketing campaigns with a strong emphasis on email, SMS, web personalization, and retargeting within Eloqua.

Key Responsibilities:
  1. Campaign Execution & Optimization
    • Develop and execute multi-channel database marketing campaigns (email, SMS, web personalization, retargeting).
    • Implement triggered messaging based on customer behaviors and preferences.
    • Conduct QA and end-to-end testing for email templates, landing pages, and campaigns.
    • Ensure compliance with CAN-SPAM, TCPA, and other regulations.
  2. Marketing Automation & Technology Management
    • Set up and manage campaigns within Eloqua (preferred) or other marketing automation platforms.
    • Utilize Salesforce and other CRM tools to enhance campaign effectiveness.
    • Work with HTML & CSS to refine and customize digital assets.
  3. Performance Tracking & Reporting
    • Monitor campaign performance, including deliverability, engagement, and conversion rates.
    • Analyze data using Google Analytics, Eloqua, and PowerBI to identify trends and opportunities.
    • Conduct A/B testing and recommend improvements based on performance insights.
  4. Collaboration & Cross-Functional Work
    • Partner with creative, brand, product, IT, and call center teams to optimize customer engagement.
    • Coordinate with Institution Marketing, Analytics, and IT for campaign development and tracking.
    • Support strategic planning and marketing innovation initiatives.

Required Qualifications:
  • 3+ years of experience in Digital Marketing and Marketing Automation.
  • 2+ years of hands-on experience with Eloqua (preferred) or similar platforms.
  • Experience working with Salesforce (preferred).
  • Basic proficiency in HTML & CSS (a plus).
  • Background in a fast-paced, entrepreneurial environment.
  • Exposure to multi-channel marketing strategies.
  • Strong project management skills to handle individual tasks and team contributions.
  • Excellent communication and organizational skills.
  • Bachelor's degree in Marketing or a related field.

Work Environment & Compensation:
  • Location: Columbia, MD (On-site Monday-Thursday, Work-from-home on Fridays).
  • Salary: $80,000 - $96,000