TEGNA Inc
About TEGNA
TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
TEGNA is seeking a highly skilled and motivated Sr. Manager, Marketing Technology, to lead the implementation, optimization, and support of our marketing technology stack. In this role, you will play a crucial part in ensuring that our marketing team has the tools and technologies they need to achieve their goals. You will work closely with the Marketing Operations team and other stakeholders to ensure seamless integration between systems, efficient campaign tracking, and optimal technology utilization. Leveraging your technical expertise and leadership skills, you will guide a dedicated team of technology experts to bring these solutions to life. If you are a passionate problem-solver with a strong technical background, excellent communication skills, and a proven ability to manage complex projects in a fast-paced media environment, we encourage you to apply.
Responsibilities:
Required Qualifications:
Preferred Qualifications:
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [redacted]
Recruiting Fraud Alert:To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
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TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
TEGNA is seeking a highly skilled and motivated Sr. Manager, Marketing Technology, to lead the implementation, optimization, and support of our marketing technology stack. In this role, you will play a crucial part in ensuring that our marketing team has the tools and technologies they need to achieve their goals. You will work closely with the Marketing Operations team and other stakeholders to ensure seamless integration between systems, efficient campaign tracking, and optimal technology utilization. Leveraging your technical expertise and leadership skills, you will guide a dedicated team of technology experts to bring these solutions to life. If you are a passionate problem-solver with a strong technical background, excellent communication skills, and a proven ability to manage complex projects in a fast-paced media environment, we encourage you to apply.
Responsibilities:
- Marketing Technology Stack Management:
- Implement and maintain marketing technologies such as Google Analytics, MMPs, marketing automation tools, and CDP platforms.
- Oversee the integration and utilization of marketing tools, ensuring data integrity and system compatibility.
- Evaluate and select new marketing technologies to enhance marketing effectiveness and ROI.
- Troubleshoot technical issues related to the marketing technology stack.
- Collaboration and Support:
- Work closely with the Marketing Operations team to ensure seamless data flow and integration between systems.
- Collaborate with the marketing team to understand their technology needs and provide ongoing support.
- Develop and maintain technical documentation for the marketing stack.
- Process Improvement:
- Continuously assess and refine processes related to the implementation and management of marketing technologies.
- Stay informed about industry trends and emerging technologies to ensure the marketing stack remains current and competitive.
Required Qualifications:
- 7 or more years of experience in a marketing technology or related role, preferably within a tech-driven or app-focused environment.
- Bachelor's degree in Computer Science, Engineering, or a related field.
- Strong technical expertise in Google Analytics, MMPs like Kochava or AppsFlyer, and customer engagement platforms like Iterable and Blaze.
- Hands-on experience with marketing automation tools and CDP platforms.
- Proficiency in campaign tracking methodologies, including UTM tagging, attribution models, and funnel analysis.
- Proficiency in reporting and analytics platforms like Tableau and ThoughtSpot
- Familiarity with cloud-based technologies and data solutions like Snowflake.
- Ability to analyze complex challenges, identify root causes, and develop creative solutions that meet business needs.
- Demonstrated ability to manage multiple projects simultaneously, ensuring timely delivery and high-quality outcomes.
- Experience managing complex technical projects, with a focus on Agile methodologies, stakeholder communication, and risk management.
- Experience with Agile methodologies, project management tools (Jira), and collaboration platforms.
- Excellent verbal and written communication skills, with the ability to present data and insights clearly to various stakeholders.
- Excellent communication and interpersonal skills to effectively lead and collaborate with cross-functional teams.
Preferred Qualifications:
- Experience in a mobile app-centric marketing environment.
- Experience with Marketing Automation Platforms and email marketing/campaign tools.
- Experience with Digital Ad Platforms.
- Experience with modern A/B testing tools.
- Certifications in relevant marketing tools are advantageous. #LI-MS1
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [redacted]
Recruiting Fraud Alert:To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Privacy Notice for California Residents
SMS Messaging Privacy Policy