Senior Manager Lifecycle Marketing

About Us 11:11 Media is a global media brand at the intersection of entertainment, pop culture, and empowerment, co-founded by Paris Hilton. From innovative content to groundbreaking products, we celebrate individuality and create meaningful connections with our audience. We've sold over $4billion in consumer products over the last decade and are looking to grow our team for the next phase of growth. About the Role We are seeking a passionate and experienced Senior Manager / Director of Lifecycle Marketing to lead the strategy, development, and execution of our audience lifecycle marketing programs. In this role, you will play a crucial part in driving audience engagement, retention, and lifetime value. You will own the end-to-end audience journey, from onboarding to advocacy, and develop personalized campaigns that nurture and grow our owned audience. If you're a strategic thinker who also thrives on executing high-impact campaigns, is a self starter and who takes initiative, this role is for you. Key Responsibilities Develop and implement lifecycle marketing strategies:

Define and execute lifecycle marketing strategies across all audience touchpoints (email, SMS) to drive engagement, retention, and participation. Map the audience journey:

Analyze audience behavior and identify key touchpoints and opportunities for engagement and optimization across all 11:11 Media platforms and content. Create personalized campaigns:

Design and execute targeted campaigns with excellence based on audience segmentation, behavior, and lifecycle stage, with a focus on personalization and creating unique experiences. Drive audience activation and onboarding:

Develop programs to effectively onboard new fans and followers and drive early engagement with 11:11 Media content. Drive customer lifetime value:

Develop and execute strategies to maximize customer / audience lifetime value through deeper engagement with 11:11 Media content, talent, and experiences. Collaborate cross-functionally:

Work closely with creative, social, brand partnerships, and other teams to ensure alignment and achieve shared goals. Data-Driven Decision-Making:

Analyze performance metrics to identify trends, optimize strategies, and make informed recommendations for improvement. Analyze and report on performance:

Track key metrics, analyze campaign performance, and generate reports to measure the effectiveness of lifecycle marketing initiatives. Stay up-to-date on industry best practices:

Research and implement the latest lifecycle marketing trends and technologies in the media and entertainment industries. Audience Engagement:

Leverage data and insights to create meaningful, tailored customer journeys that enhance engagement and loyalty. Promote 11:11 Media content:

Develop strategies to promote 11:11 Media's original content and IP across various platforms. Craft compelling narratives:

Develop messaging that resonates with our target audience and drives engagement. Create premium experiences:

Develop and execute strategy around our most loyal audience. Qualifications Proven experience:

5+ years of experience in lifecycle marketing, email marketing, CRM, with a proven track record of driving results. Strategic mindset:

Strong analytical and strategic thinking skills with the ability to develop and execute data-driven marketing plans. Ability to execute:

Strong track record of developing and implementing successful lifecycle marketing strategies that include both commerce and media Audience-centric approach:

Deep understanding of customer/audience lifecycle marketing principles and best practices including segmentation and personalization techniques. Data proficiency:

Strong knowledge of email marketing platforms, marketing automation platforms and analytics tools Analytical mindset

with the ability to interpret data, derive insights, and optimize performance. Excellent communication skills:

Strong written and verbal communication skills with the ability to effectively communicate with stakeholders at all levels. Collaborative spirit:

Ability to work effectively in a cross-functional team environment. Creative thinker:

with a strong attention to detail and an eye for branding and design. Passion for storytelling:

telling the story through compelling content generation Community building:

Experience with community building and engagement. Experience in entertainment, media, or consumer-facing brands. Bachelor's degree in Marketing, Business, or a related field.