Genesis10
Genesis10 is seeking a Digital Marketing Analytics Strategist for a contract with our client in Eden Prairie, MN. Job Description: Our client is seeking a highly skilled Digital Marketing Analytics Strategist to support their marketing efforts. This role will encompass broker marketing, portal marketing, and end-to-end consumer acquisition experience marketing. The ideal candidate will have a strong ability to translate data into actionable insights and make compelling recommendations through executive-level storytelling. Key Responsibilities: • Act as a thought leader, inspiring teams to adopt and expand data-driven decision-making practices. • Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives. • Collaborate with stakeholders to define measurement plans and develop a strategic roadmap to advance analytics maturity. • Harness data to assess and fine-tune campaign performance and optimize the user experience on websites. • Guide in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes. • Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives. • Oversee and guide a team conducting current-state analyses of analytics capabilities. • Analyze metrics from both IT and business sides to derive actionable insights. • Translate data into compelling recommendations and present them through executive-level storytelling. • Utilize AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO, to optimize marketing efforts. • Collaborate with cross-functional teams, including IT, business, and marketing, to ensure alignment and achieve marketing goals. • Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement. Required Qualifications: • 8 years of advanced experience conducting comprehensive assessments of analytics capabilities and leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization. • 5 years of hands-on experience working across a variety of MarTech tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms. • 5 years of experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights. • Strong knowledge of AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO. • Proficiency in Power BI. • Excellent analytical skills with the ability to translate data into actionable insights. • Exceptional storytelling and presentation skills, with experience presenting to executive-level stakeholders. • Strong understanding of digital marketing channels and strategies. • Ability to work collaboratively with cross-functional teams. • Excellent communication and interpersonal skills. • Strong project management skills with the ability to manage multiple projects simultaneously. • Experience in the healthcare industry or with Government Programs and M&R acquisition portal marketing. • Familiarity with IT metrics and business metrics analysis. • Consumer acquisition experience marketing. Compensation: Hourly W2 pay rate $70-$80 Only candidates available and ready to work directly as Genesis10 employees will be considered for this position. If you have the described qualifications and are interested in this exciting opportunity, apply today Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals. For contract roles, Genesis10 offers the benefits listed below. If this is a perm-placement opportunity, our recruiter can talk you through the unique benefits offered for that particular client. Benefits of Working with Genesis10: • Access to hundreds of clients, most who have been working with Genesis10 for 5-20 years. • The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years. • Access to an experienced, caring recruiting team (more than 7 years of experience, on average.) • Behavioral Health Platform • Medical, Dental, Vision • Health Savings Account • Voluntary Hospital Indemnity (Critical Illness & Accident) • Voluntary Term Life Insurance • 401K • Sick Pay (for applicable states/municipalities) • Commuter Benefits (Dallas, NYC, SF) For multiple years running, Genesis10 has been recognized as a Top Staffing Firm in the U.S., as a Best Company for Work-Life Balance, as a Best Company for Career Growth, for Diversity, and for Leadership, amongst others. To learn more and to view all our available career opportunities, please visit us at our website. Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.