Content Specialist Job at Medifast, Inc in Baltimore

Headquarters - Hybrid
100 International Dr
Baltimore, MD 21202, USA

At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.

Overview of Position

The Content Specialist supports the development of multimedia content for OPTAVIA that aligns with brand voice and audience needs to cut through the noise and drive business goals. With a knack for all things storytelling (researching, writing, editing galore), you’ll craft, curate, polish and re-purpose content for websites, blogs, social media, email campaigns, and more. This role calls for a hybrid brand strategist and creative powerhouse with a knack for innovation and project management.

Opportunity Highlights

This role offers a unique opportunity to directly influence key business objectives, driving the brand's growth and shaping its future trajectory through the execution of comprehensive content tactics that drive brand awareness, engagement, and lead generation for Medifast’s OPTAVIA brand as well as arm its community of coaches with the marketing assets they need to break through and acquire new clients.

II. Job Responsibilities

Content Creation

• Collaborate with team of designers, videographers, and other team members to create cohesive and integrated multimedia content for multiple platforms and audiences.
• Repurpose content to drive efficiency and brand consistency.
• Write clear, concise, and compelling copy that aligns with the brand voice and style guidelines and maintains high standards of accuracy, grammar, and overall quality.
• Approach storytelling opportunities journalistically, asking informed questions to understand how initiatives intersect with the company’s mission.
• Contribute to brainstorms and suggest new ideas based on best practices, competitor reviews, and cultural trends.
• Monitor content performance to track current and inform future content plans.

Maintain Content Library and Governance

• Maintain a centralized content library to ensure all assets are organized, accessible, and up-to-date.
• Implement and enforce content governance processes, ensuring proper version control and compliance with brand standards.
• Regularly audit the content library to identify gaps, outdated materials, or opportunities for repurposing.

Project Management

• Track milestones, deadlines, and dependencies to ensure timely delivery of content that is accurate, compliant, and approved by all parties.
• Communicate with cross-functional teams to ensure smooth project execution.
• Track performance metrics and adjust strategies based on insights.

Brand Stewardship

• Serve as a company-wide steward of the brand, supporting copyediting and proofing as needed.

III. Scope

The Content Specialist reports to the Senior Manager of Content Strategy and is an individual contributor with no direct reports. This role is based in Baltimore HQ and is hybrid.

IV. Knowledge, Education, Skills & Abilities

• Bachelor’s degree in communications, marketing, journalism, or related area.
• Minimum of two years’ related experience.
• Strong writing, editing, and proofreading skills with a strong portfolio of work.
• Outstanding interpersonal communication skills and the ability to effectively collaborate with team leaders and peers.
• Exceptional organizational skills and meticulous attention to detail.
• Enthusiastic, reliable, and self-motivated with strong time management and prioritization skills, with the ability to lead multiple projects and deadlines simultaneously.
• Deep understanding of digital marketing trends, content marketing, and brand strategy.
• Proficient in Microsoft PowerPoint, Word, and Excel.
• Travel as required.
• Knowledge of the direct sales industry is a plus.

At Medifast, Relationships Are At The Center Of What We Do!

We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING. The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren’t just words on a page – they are celebrated as a core part of the company’s philosophy.

About Medifast
Medifast (NYSE: MED) is the 40+ year old health and wellness company known for its habit-based and coach-guided lifestyle solutionOPTAVIA , which provides people with a simple, yet comprehensive approach to address obesity and support a healthy life. VisitMedifastInc.com andOPTAVIA.com for more information and follow @Medifast onX andLinkedIn .

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