Digital Marketing Specialist

Job Summary

The Digital Marketing Specialist is a key member of the Marketing & Communications team, responsible for developing and executing integrated communication strategies to enhance Kamco's brand image, increase market visibility, and drive business growth. This role requires a creative, results-oriented individual with a strong understanding of digital marketing principles and a passion for storytelling. Key Responsibilities

Digital Marketing:

Develop and implement comprehensive digital marketing campaigns across various channels, including:

· Social Media: Manage social media platforms (e.g., LinkedIn, Facebook, Twitter) by creating engaging content, scheduling posts, monitoring conversations, and analyzing performance.

· Content Marketing: Develop and execute content marketing strategies, including blog posts, articles, white papers, case studies, and other relevant content to attract and engage target audiences.

· Search Engine Optimization (SEO): Conduct keyword research, optimize website content and landing pages for search engines, and track SEO performance.

· Pay-Per-Click (PPC) Advertising: Manage and optimize paid advertising campaigns on platforms like Google Ads and social media.

· Email Marketing: Develop and execute targeted email campaigns, including newsletters, promotional offers, and customer communications.

· Website Management: Assist in maintaining and updating the company website, ensuring it is user-friendly, informative, and visually appealing. Corporate Communications:

· Develop and execute public relations strategies to enhance Kamco's brand reputation and visibility.

· Build and maintain relationships with key media outlets and industry influencers.

· Draft press releases, media advisories, and other communications materials.

· Manage media inquiries and coordinate media interviews.

· Monitor media coverage and analyze media sentiment.

· Plan and execute internal communication initiatives to keep employees informed and engaged.

· Contribute to the development of corporate communications materials, such as brochures, presentations, and annual reports.

· Support internal events such as training, employee events, or other corporate events. Marketing Analytics & Reporting:

· Track, analyze, and report on the performance of all marketing campaigns across various channels.

· Use data and insights to optimize marketing strategies and improve ROI.

· Prepare regular reports for management on marketing performance and key metrics. Project Management:

· Manage multiple marketing projects simultaneously, ensuring projects are completed on time and within budget.

· Collaborate with cross-functional teams, including sales, product development, and customer service, to achieve marketing objectives.

· Experience following PM Standards, such as building a project plan including task management, communication management, and risk management. Qualifications

· Bachelor's degree in Marketing, Communications, or a related field.

· 3-7 years of experience in digital marketing and/or corporate communications.

· Proven experience in developing and executing successful digital marketing campaigns.

· Strong understanding of social media platforms and their best practices.

· Excellent writing, editing, and proofreading skills.

· Experience with content management systems (CMS) and marketing automation platforms.

· Proficiency in SEO/SEM and Google Analytics.

· Strong project management and organizational skills.

· Ability to work independently and as part of a team.

· Excellent communication and interpersonal skills.

· Strong analytical and problem-solving skills.

· Proficiency in Microsoft Office Suite. Desired Skills

· Experience with graphic design software (e.g., Adobe Creative Suite).

· Experience with video editing software.

· Experience with Mailchimp and Google ad networks

· Experience in the construction or building materials industry.