Rose International
NEW JOB OPENING PRODUCT MARKETING MANAGER IN NEWARK, NJ, USA!
Rose International, Jersey City, New Jersey, United States, 07390
Job Description
Client Job ID: 14713808
EDUCATION AND EXPERIENCE REQUIREMENT: • Bachelor's Degree in marketing, knowledge of retail platforms and ecommerce • Experience launching new products, thorough and communicates well
BASIC QUALIFICATIONS: • 5+ years of experience with product marketing management for a customer-oriented organization • Experience in developing and communicating effective value propositions • Proven experience in developing effective marketing material • Experience of working in the manufacturing industry is desirable, but not required • Self-starter with strong executive facilitation skills and experience related to strategic execution and problem solving • Solid analytical skills (i.e., marketing measurement, new market analysis etc.) • Comfort in a rapidly changing environment with competing and shifting priorities • Highly seasoned project management skills • Exceptional written and oral communications skills (including presentations) and listening and interpretation skills • Ability to work well in a team environment • Ideal to have business acumen and problem-solving skills • Ability to thrive in a cross-functional, fast-paced environment • Demonstrated success in thinking strategically
Our client is looking for a Product Marketing Manager to be responsible for all marketing activities on their assigned product(s) from inception to implementation to lead launches and grow existing products adoption. This role will focus on translating customer and market requirements into products with clear and differentiated value proposition and positioning.
KEY ACCOUNTABILITIES: • Product Launch: Manage new product development including product strategy, market research, business case development, product requirements definition, and leading the product launch • Lead cross-functional efforts to ensure product launches are successful and resonate with target audiences • Develop target audience personas • Build positioning and test messaging • Develop and execute Go-to-Market plan • Develop collateral and promotional materials • Public relations activities • Product marketing content: clearly and effectively communicates value proposition • Packaging, sell sheet, submittal, installation manuals, PDP infographics, marketing promo videos and POP displays • Sales enablement: help sales team generate more revenue from new and existing clients • Develop compelling marketing assets such as sales enablement materials, website content, case studies, brochures, and whitepapers including asset distribution • Build out internal and external sales training • Build and maintain partnership with B2C audience • Promotion & marketing communication: Create awareness, drive consideration and generate marketing qualifies lead • Develop and execute marketing communication strategies at all levels of the marketing funnel • Craft and execute comprehensive marketing strategies for product promotion, encompassing positioning, messaging and go-to-market plans • Utilize digital marketing, social media, email campaigns and participation in industry events for optimal reach, ensuring coherence across all marketing channels • Build thought leadership narrative and create value-add content to drive consideration (e.g. infographics, blog, vlog, testimonials) • Post-launch marketing activation: lead post-launch marketing initiatives • Develop and revise marketing strategies and plans; execute campaigns by leveraging various channels depending on marketing objectives • Measurement: measure performance • Identify KPIs and work to improve the KPIs by measuring, analyzing and reporting on the effectiveness of marketing activities • Analyze campaign performance, offering insights for refinement and enhancement
**Only those lawfully authorized to work in the designated country associated with the position will be considered.**
**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**
Benefits: For information and details on employment benefits offered with this position, please visit here . Should you have any questions/concerns, please contact our HR Department via our secure website .
California Pay Equity: For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here .
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department .
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
EDUCATION AND EXPERIENCE REQUIREMENT: • Bachelor's Degree in marketing, knowledge of retail platforms and ecommerce • Experience launching new products, thorough and communicates well
BASIC QUALIFICATIONS: • 5+ years of experience with product marketing management for a customer-oriented organization • Experience in developing and communicating effective value propositions • Proven experience in developing effective marketing material • Experience of working in the manufacturing industry is desirable, but not required • Self-starter with strong executive facilitation skills and experience related to strategic execution and problem solving • Solid analytical skills (i.e., marketing measurement, new market analysis etc.) • Comfort in a rapidly changing environment with competing and shifting priorities • Highly seasoned project management skills • Exceptional written and oral communications skills (including presentations) and listening and interpretation skills • Ability to work well in a team environment • Ideal to have business acumen and problem-solving skills • Ability to thrive in a cross-functional, fast-paced environment • Demonstrated success in thinking strategically
Our client is looking for a Product Marketing Manager to be responsible for all marketing activities on their assigned product(s) from inception to implementation to lead launches and grow existing products adoption. This role will focus on translating customer and market requirements into products with clear and differentiated value proposition and positioning.
KEY ACCOUNTABILITIES: • Product Launch: Manage new product development including product strategy, market research, business case development, product requirements definition, and leading the product launch • Lead cross-functional efforts to ensure product launches are successful and resonate with target audiences • Develop target audience personas • Build positioning and test messaging • Develop and execute Go-to-Market plan • Develop collateral and promotional materials • Public relations activities • Product marketing content: clearly and effectively communicates value proposition • Packaging, sell sheet, submittal, installation manuals, PDP infographics, marketing promo videos and POP displays • Sales enablement: help sales team generate more revenue from new and existing clients • Develop compelling marketing assets such as sales enablement materials, website content, case studies, brochures, and whitepapers including asset distribution • Build out internal and external sales training • Build and maintain partnership with B2C audience • Promotion & marketing communication: Create awareness, drive consideration and generate marketing qualifies lead • Develop and execute marketing communication strategies at all levels of the marketing funnel • Craft and execute comprehensive marketing strategies for product promotion, encompassing positioning, messaging and go-to-market plans • Utilize digital marketing, social media, email campaigns and participation in industry events for optimal reach, ensuring coherence across all marketing channels • Build thought leadership narrative and create value-add content to drive consideration (e.g. infographics, blog, vlog, testimonials) • Post-launch marketing activation: lead post-launch marketing initiatives • Develop and revise marketing strategies and plans; execute campaigns by leveraging various channels depending on marketing objectives • Measurement: measure performance • Identify KPIs and work to improve the KPIs by measuring, analyzing and reporting on the effectiveness of marketing activities • Analyze campaign performance, offering insights for refinement and enhancement
**Only those lawfully authorized to work in the designated country associated with the position will be considered.**
**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**
Benefits: For information and details on employment benefits offered with this position, please visit here . Should you have any questions/concerns, please contact our HR Department via our secure website .
California Pay Equity: For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here .
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department .
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).