Head of Content Marketing - Velocity Black (Remote)

Head of Content Marketing - Velocity Black (Remote)

Velocity Black, a Capital One company, harnesses the power of technology, the warmth of human experts and the convenience of the latest interfaces to help high-performance people actualize the full potential of their lives.

From access to the hottest restaurants to guaranteed upgrades at the world’s finest resorts, our concierge team is available 24/7/365 via our proprietary app to support our customers and fulfill their requests. It's concierge, reimagined for the digital age.

What unites us are the values we share: the relentless pursuit and celebration of excellence, actualizing the full potential of our lives, and impacting the world in a positive way.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas.

Velocity Black is looking for a Director to join our team as Head of Content Marketing.

The successful candidate will:

• Lead Velocity Black’s content marketing globally, defining the content marketing strategy, leading a talented team, managing and deploying budget.
• Work closely with our Head of Brand Marketing to maximize the content opportunity across all marketing activities.
• Be responsible for all content produced and the distribution strategy for that content; from in-app content for members to stimulate requests and engagement, to significant public marketing campaigns.
• Be accountable for core content marketing metrics that contribute to Velocity Black’s growth and brand perception.

What You’ll Do:

• Develop and launch Velocity Black’s content strategy in support of business objectives.
• Develop an integrated content marketing and social media framework across Velocity Black’s existing member base and target relevant audiences.
• Own the brand’s content marketing, publishing, and moderation execution across various platforms.
• Manage an editorial calendar that reflects production workflows and publishing schedules.
• Create a collaborative model for content marketing and brand marketing.
• Facilitate integration of content and social within overall marketing strategy.
• Determine metrics of success and assess effectiveness of content and social marketing initiatives.
• Keep abreast of industry trends and competitive strategies.
• Monitor customer, competitive, and industry behaviors as it relates to marketing strategy.
• Work with Enterprise Content Marketing and Social Media teams and lead cross-functional teams.

Basic Qualifications:

• Bachelor’s Degree or military experience.
• At least 8 years of marketing experience.
• At least 5 years of experience in planning, executing, and analyzing marketing programs.
• At least 5 years of people leader experience.
• At least 3 years of experience in content strategy and production.

Preferred Qualifications:

• Master's of Business Administration.
• 5+ years of experience working with SEO, SEM, Social, and Web analytics.

Salary Information:

Remote (Regardless of Location): $181,800 - $207,500 for Director, Marketing. McLean, VA: $200,100 - $228,400 for Director, Marketing.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace.

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