Children's Bureau
Senior Director of Marketing & Communications
Children's Bureau, Los Angeles, California, United States, 90079
Senior Director of Marketing & Communications
Make a difference at All For Kids, an award-winning non-profit named a "Best Place to Work" by the Los Angeles Business Journal. For over 100 years, we've been transforming lives by nurturing child well-being through innovation, inclusivity, and compassion. Join us and help create a world where every child can thrive-your impact starts here!
Position:
Senior Director of Marketing and Communications Job Type:
Full-Time Salary:
$150,000/annually Work Location:
Los Angeles (Magnolia Place)
Don't take our word for it, hear what our employees say ! Check out the culture here at All For Kids!
Benefits and Perks:
Comprehensive benefits, Medical, Dental, Vision and 401K. Generous PTO, holidays, and wellness days for work-life balance. Growth-focused culture with Elevate University. Competitive employee referral program. Recognized as "DEI Non-Profit of the Year" by the LA Business Journal. Learn more about the Job:
The Senior Director of Marketing & Communications is responsible for leading All For Kids' internal and external marketing and communications strategies. This includes managing the agency's brand identity, websites, social media platforms, online and print marketing tools, media relations, and advertising efforts. The role is pivotal in shaping messaging that supports All For Kids' purpose: creating a world where every child is safe to grow. The Senior Director will drive brand awareness, engage key audiences, and report on marketing effectiveness. Collaboration with volunteer leaders, team members, corporate partners, and media is essential to achieving strategic goals.
Reports to: President & CEO
General
Demonstrate alignment with All For Kids' values of transparency, integrity, respect, openness, and collaboration (TIROC), as well as accountability, belonging, inclusion, diversity, and equity (ABIDE). Foster a culture that embraces these principles through inclusive campaigns and engaging brand strategies.
Job Responsibilities:
Strategy & Implementation
Develop and execute comprehensive marketing and communications strategies aligned with All For Kids' brand and organizational goals. Collaborate with internal and external stakeholders, including team members, board leadership, and community partners. Brand Management
Oversee brand identity elements, including messaging, visual assets, and consistent application across all platforms. Develop innovative materials such as annual reports, fact sheets, digital marketing collateral, and other tools to effectively engage target audiences. Digital & Social Media
Manage the All For Kids website and related digital properties, ensuring accurate, engaging, and timely updates. Oversee creation and management of website's online forms to streamline processes and enhance user experience. Respond to and manage all general website inquiries to maintain effective communication with external audiences. Lead social media campaigns across platforms (Facebook, Instagram, LinkedIn, X, and YouTube) to foster engagement and community-building. Advertising
Plan and execute paid advertising campaigns across digital, outdoor, and print platforms to amplify awareness and drive engagement. Ensure advertising efforts align with All For Kids' brand guidelines and organizational goals. Monitor and optimize advertising performance to maximize return on investment. Media Relations
Cultivate relationships with media outlets and influencers to promote the mission and programs of All For Kids. Oversee coordination of interviews, press releases, media tours, and speaking engagements. Administrative Tasks
Maintain organized records of marketing materials, project timelines, and campaign data. Manage the department's budget, including tracking expenses and ensuring alignment with organizational goals. Process business card orders and other general requests to support staff needs. Content Development
Oversee content creation that highlights the organization's focus on Positive Prevention, compassion, and innovation to inspire community engagement and donor trust. Craft key external communications for the President & CEO, including speeches, letters, and thought leadership pieces. Crisis Communications
Lead crisis communication efforts with senior management and external consultants to protect All For Kids' reputation. Leadership & Training
Mentor and supervise marketing team members, cultivating a collaborative, innovative, and growth-oriented culture. Partner with the Marketing & Communications Board Committee Chair to develop and deliver impactful presentations for Board of Directors' meetings. Engage and support volunteer Marketing & Communications Committee members, including directors, trustees, and community leaders. Design and implement training tools and resources to equip team members and volunteer leaders with the skills to effectively represent and champion the brand. Metrics & Reporting
Create metrics-driven reports for staff and volunteer leadership to assess campaign effectiveness and inform future strategies. Photography & Videography
Oversee photo and video production to enhance storytelling efforts, leveraging visual assets to engage audiences and drive campaign success. Supervisory Responsibilities
Directly oversees the Marketing Manager and Communications Specialist, providing guidance, support, and performance management. Indirectly supervises the Marketing Specialist, ensuring alignment with the overall marketing and communications strategy. Job Qualifications:
Bachelor's degree in journalism, marketing, communications, or related field 8-10+ years of experience in marketing, public relations, social media management, or related fields, preferably within a nonprofit or mission-driven organization of similar scale Proven leadership experience managing teams and overseeing large-scale, multi-channel marketing campaigns Strong oral and written communication skills, including experience tailoring content for diverse audiences Expertise in nonprofit branding, donor communications, and community engagement Advanced knowledge of website development and maintenance, including SEO and responsive design Financial planning experience, including managing budgets for a marketing/communications department Advanced skills in project management, campaign implementation, and metrics-driven reporting Knowledge of graphic design principles and tools for creating visually engaging materials Proficiency in photography and videography for content creation and storytelling Exceptional organizational skills and attention to detail Creative, adaptable, and results-oriented with a strong collaborative mindset Familiarity with tools for digital marketing (Hootsuite, Meltwater, Constant Contact, Canva Pro), analytics (Google Analytics), project management (Trello, Basecamp), content creation and management (Formstack, PhotoShelter), and general office applications (Microsoft Office Suite)
DIVERSITY, EQUITY AND INCLUSION (DEI)
Diversity is a core value at All For Kids and in the Behavioral Health program. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all staff, and people leaders. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. We value inclusivity and support our employees' diverse needs.
While performing the duties of this job, the employee is regularly required to stand or sit; walk; use hands and talk or hear. Fine motor skills such as typing, and the use of a computer mouse is required. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. If you are unable to perform any of the above abilities and require special accommodations to do so, please advise your recruiter. We're dedicated to fostering an environment where everyone can excel.
Make a difference at All For Kids, an award-winning non-profit named a "Best Place to Work" by the Los Angeles Business Journal. For over 100 years, we've been transforming lives by nurturing child well-being through innovation, inclusivity, and compassion. Join us and help create a world where every child can thrive-your impact starts here!
Position:
Senior Director of Marketing and Communications Job Type:
Full-Time Salary:
$150,000/annually Work Location:
Los Angeles (Magnolia Place)
Don't take our word for it, hear what our employees say ! Check out the culture here at All For Kids!
Benefits and Perks:
Comprehensive benefits, Medical, Dental, Vision and 401K. Generous PTO, holidays, and wellness days for work-life balance. Growth-focused culture with Elevate University. Competitive employee referral program. Recognized as "DEI Non-Profit of the Year" by the LA Business Journal. Learn more about the Job:
The Senior Director of Marketing & Communications is responsible for leading All For Kids' internal and external marketing and communications strategies. This includes managing the agency's brand identity, websites, social media platforms, online and print marketing tools, media relations, and advertising efforts. The role is pivotal in shaping messaging that supports All For Kids' purpose: creating a world where every child is safe to grow. The Senior Director will drive brand awareness, engage key audiences, and report on marketing effectiveness. Collaboration with volunteer leaders, team members, corporate partners, and media is essential to achieving strategic goals.
Reports to: President & CEO
General
Demonstrate alignment with All For Kids' values of transparency, integrity, respect, openness, and collaboration (TIROC), as well as accountability, belonging, inclusion, diversity, and equity (ABIDE). Foster a culture that embraces these principles through inclusive campaigns and engaging brand strategies.
Job Responsibilities:
Strategy & Implementation
Develop and execute comprehensive marketing and communications strategies aligned with All For Kids' brand and organizational goals. Collaborate with internal and external stakeholders, including team members, board leadership, and community partners. Brand Management
Oversee brand identity elements, including messaging, visual assets, and consistent application across all platforms. Develop innovative materials such as annual reports, fact sheets, digital marketing collateral, and other tools to effectively engage target audiences. Digital & Social Media
Manage the All For Kids website and related digital properties, ensuring accurate, engaging, and timely updates. Oversee creation and management of website's online forms to streamline processes and enhance user experience. Respond to and manage all general website inquiries to maintain effective communication with external audiences. Lead social media campaigns across platforms (Facebook, Instagram, LinkedIn, X, and YouTube) to foster engagement and community-building. Advertising
Plan and execute paid advertising campaigns across digital, outdoor, and print platforms to amplify awareness and drive engagement. Ensure advertising efforts align with All For Kids' brand guidelines and organizational goals. Monitor and optimize advertising performance to maximize return on investment. Media Relations
Cultivate relationships with media outlets and influencers to promote the mission and programs of All For Kids. Oversee coordination of interviews, press releases, media tours, and speaking engagements. Administrative Tasks
Maintain organized records of marketing materials, project timelines, and campaign data. Manage the department's budget, including tracking expenses and ensuring alignment with organizational goals. Process business card orders and other general requests to support staff needs. Content Development
Oversee content creation that highlights the organization's focus on Positive Prevention, compassion, and innovation to inspire community engagement and donor trust. Craft key external communications for the President & CEO, including speeches, letters, and thought leadership pieces. Crisis Communications
Lead crisis communication efforts with senior management and external consultants to protect All For Kids' reputation. Leadership & Training
Mentor and supervise marketing team members, cultivating a collaborative, innovative, and growth-oriented culture. Partner with the Marketing & Communications Board Committee Chair to develop and deliver impactful presentations for Board of Directors' meetings. Engage and support volunteer Marketing & Communications Committee members, including directors, trustees, and community leaders. Design and implement training tools and resources to equip team members and volunteer leaders with the skills to effectively represent and champion the brand. Metrics & Reporting
Create metrics-driven reports for staff and volunteer leadership to assess campaign effectiveness and inform future strategies. Photography & Videography
Oversee photo and video production to enhance storytelling efforts, leveraging visual assets to engage audiences and drive campaign success. Supervisory Responsibilities
Directly oversees the Marketing Manager and Communications Specialist, providing guidance, support, and performance management. Indirectly supervises the Marketing Specialist, ensuring alignment with the overall marketing and communications strategy. Job Qualifications:
Bachelor's degree in journalism, marketing, communications, or related field 8-10+ years of experience in marketing, public relations, social media management, or related fields, preferably within a nonprofit or mission-driven organization of similar scale Proven leadership experience managing teams and overseeing large-scale, multi-channel marketing campaigns Strong oral and written communication skills, including experience tailoring content for diverse audiences Expertise in nonprofit branding, donor communications, and community engagement Advanced knowledge of website development and maintenance, including SEO and responsive design Financial planning experience, including managing budgets for a marketing/communications department Advanced skills in project management, campaign implementation, and metrics-driven reporting Knowledge of graphic design principles and tools for creating visually engaging materials Proficiency in photography and videography for content creation and storytelling Exceptional organizational skills and attention to detail Creative, adaptable, and results-oriented with a strong collaborative mindset Familiarity with tools for digital marketing (Hootsuite, Meltwater, Constant Contact, Canva Pro), analytics (Google Analytics), project management (Trello, Basecamp), content creation and management (Formstack, PhotoShelter), and general office applications (Microsoft Office Suite)
DIVERSITY, EQUITY AND INCLUSION (DEI)
Diversity is a core value at All For Kids and in the Behavioral Health program. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all staff, and people leaders. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. We value inclusivity and support our employees' diverse needs.
While performing the duties of this job, the employee is regularly required to stand or sit; walk; use hands and talk or hear. Fine motor skills such as typing, and the use of a computer mouse is required. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. If you are unable to perform any of the above abilities and require special accommodations to do so, please advise your recruiter. We're dedicated to fostering an environment where everyone can excel.