SME
DescriptionThe Digital Marketing Specialist will support strategy development with a focus on implementation of campaigns within the digital realm. This includes but is not limited to: social media maintenance and advertising, Feathr, Facebook, Google, LinkedIn and Twitter Ads, content marketing, text message marketing, mobile apps, landing pages, in-app advertising, SEO, SEM, WordPress, graphic design, google analytics, and digital customer conversion.MAJOR FUNCTIONS:Assists with planning, budgeting and implementation of all digital marketing.Works collaboratively with events, marketing, sponsorship, exhibit sales, publications, web team, creative department, and others on occasion.Implements strategy for social media organic and advertising (Facebook, Google, LinkedIn and Twitter)Drive engagement for all events across social media platformsImplementation of Feathr and other remarketing effortsCreates landing pages to drive conversion and track ROICreates content, all forms: trends, blog, graphic, video to be used across digital platforms.Use metrics to analyze, evaluate and report on digital marketing campaigns on the merit of performance and opportunitiesAnalysis: Competitive, SEO and keyword analyticsKeep up-to-date of the latest SEO, SEM, display, paid social, industry technology, trends and opportunitiesResearches and compares new digital platforms relevant to SME eventsOther duties as assignedRequirementsMINIMUM EXPERIENCE, SKILLS, EDUCATION:Bachelor's degree required2 - 5 years of experience in the digital marketing space2+ years of experience in social media preferredSignificant hands-on experience with paid search marketing including bid management, keyword research, campaign building, testing & optimization, data analytics, etcExperience with Google Ads, Google Analytics, and RetargetingGoogle Ads certification preferableExperience with Facebook, Twitter, LinkedIn advertisingExcellent data analysis & tracking abilityStrong understanding of ROI and digital tracking of resultsSignificant experience with email marketing - including CRM systems for self-deployment and HTML creationExperience with WordPress, SEO, SEM, and Google RankingUnderstands landing pages and display marketingResourceful and self-motivated, ability to work under strict deadlines, on multiple projectsAbility to accurately explain strategy, digital marketing, implementation, and benefitsAbility to create social media artwork and creativeWilling to learn new digital platformsWORKING CONDITIONS:Normal office environmentRegular, in-person attendance requiredPrimary office location: Southfield, MISome travel required