Digital Advertising Analyst Job at Xpresstechfreight in Chattanooga

Digital Advertising Analyst
CHATTANOOGA, TN
08:00-17:00
Position open to remote: No
Grade: ES11
Compensation Range: $47,300-$59,200

Who We Are: Relentlessly Delivering Big Ideas. U.S. Xpress is one of the nation’s largest asset-based trucking companies. But the most valuable asset we offer isn’t tractors, trailers, or even our exclusive, cutting-edge technology. It’s the collective brainpower of thousands of visionaries and problem-solvers. Together, we are revolutionizing the transportation industry by providing innovative, custom solutions. And, here, we believe in the sanctity of a promise—both to our customers, and our people. When we focus our varied talents on reshaping the future of transportation, that’s what we call the POWER OF U.S.

Why U.S. Xpress?
Right Role. Right Tools. Right People. We invest in our talent starting on day one. You will be provided with personal and professional development opportunities that complement your interests and encourage you to build a career you’re passionate about. Whether it is employee stock options, profit-sharing, 401K, professional development, or our competitive pay, we help prepare you for the future. Be part of an organization that values out-of-the-box thinking and rewards employees for going above and beyond.

• Medical, Dental, and Vision
• Basic/Supplemental Life
• Accidental Death/Dismemberment
• Health Savings Accounts
• Flexible Savings Accounts
• Company Paid Holidays
• Paid Time Off
• 401k with Employer Matching Contribution
• Employee Stock Purchase Plan
• Paid Parental Leave
• Short Term Incentive Program
• Employee Assistance Program
• Pet Insurance

Primary Position Purpose:

The Digital Advertising Analyst is responsible for providing digital media advertising support to the driver recruiting division of U.S. Xpress. The Analyst ensures generation of inbound traffic for the driver recruiting team by managing advertising vendors, overseeing lead generation and reporting, ad budget control, and enhancing SEO efforts.

Position Functions:

• Vendor and Agency Management includes holding agency accountable to departmental initiatives of cost savings and lead quality, 'speaking their language,' and challenging them.
• Develop and send weekly, monthly, quarterly, and year-end lead/advertising reporting (out of data the Analyst controls).
• Advertising campaign management includes collaborating with the internal marketing team to manage creative and copy needs for Company Driver, Dedicated, Teams, Reefer, etc. campaigns. Recommends when refreshes are needed, monitor lead performance by campaign.
• Manage Origins - bucketing new referrers and sources, making changes where needed.
• Website content management for driver careers pages including deletion, addition, edits, and revamps.
• Website analytics, weekly, monthly, quarterly, and yearly reports.
• Revamp all Tenstreet drip marketing, refresh messaging, and creative.
• Managing ad budget includes developing internal ad budget tracking sheet.
• Ramp up Academy or Student website content.
• Search Engine Optimization (SEO) blog, develop content ideas for the blog, collaborating with the internal marketing team.
• Manage drip campaigns, email, text campaign, and lead nurturing.
• Pull calls for advertising channels.
• Monitor lead quality by ad channel. Be point person for recruiters to provide feedback on quality of leads in addition to reporting.
• Create tracking phone numbers in tool.
• Create third-party Mailchimp email campaigns. Collaborate with the internal marketing team.
• Run text blasts with third party tools.
• Ensure agency is A/B Testing copy.
• Main point person for KNX advertising synergy meetings.
• Send Sitting Leads Reporting or New/Reapply report to the recruiting team for untouched leads, audit and look into files.
• Identify high duplicate ad channels, pulling YTD lead reporting to get a bigger picture of duplication or lead recycling from vendors.
• Be the internal connection for recruiting team and internal marketing team to ensure they are supporting advertising for creative needs.
• Collaborate in-person with all levels of the organization to harness collective intelligence of the workforce.
• Attend all in-person meetings and trainings on recent developments, goals, and objectives. Participate in such discussions by offering input and advice.
• Regularly engage remotely and in-person with customers and potential customers to establish rapport, open communication, and expectations.

What We’re Looking For:

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field or equivalent experience required
• Equivalent years of experience are defined as one year of professional experience for each year of college requested

Experience

• 1-3 years of marketing/digital marketing experience in recruiting required
• Work samples required
• Experience working with or for a creative agency a plus

Skills & Abilities

• Exceptional written and oral communication skills
• Experience presenting to large and diverse audiences
• Proficient with Microsoft Office, including Word, Excel, PowerPoint, and Outlook
• Ability to actively listen and possess strong social perceptiveness
• Strong interpersonal skills
• Ability to execute and take initiative
• Ability to follow up and follow through with all assignments
• Excellent time management skills
• Attention to detail
• Team player
• Adept at assessing organizational dynamics and managing change
• Works quickly and efficiently. Able to test solutions, learn, and iterate quickly
• Proactive and pragmatic problem solver
• Communicates effectively across multiple mediums

Licenses & Certifications

N/A

Work Environment / Physical Requirements – Normal office settings.

This job description indicates the general nature and level of work expected for this position. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Employees performing this job may be asked to perform other duties as required and the responsibilities of the position may change. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

U.S. Xpress is an Equal Opportunity Employer committed to creating and maintaining a diverse workforce.

This role will remain open until it has been filled.