Ben & Jerry's US Associate Communication Manager Job at Ben & Jerry's in Burling

Ben & Jerry's US Associate Communication Manager

Ben & Jerry’s Homemade Inc., founded in 1978 in Burlington, Vermont by childhood friends Ben Cohen and Jerry Greenfield, is a wholly owned subsidiary of Unilever since 2000. With an independent Board of Directors, Ben & Jerry’s advances its social mission while maintaining brand integrity. As one of Unilever’s iconic brands, with annual turnover exceeding €1 Billion, Ben & Jerry’s aims to double its business and expand its global impact.

JOB PURPOSE & KEY RESPONSIBILITIES:

Communications

1. Partner with and support the Integrated Marketing team to develop communication strategies for our product mission – this can include key messaging, communications hierarchy, and proactive and reactive plans that drive fan love for our products.
2. Partner with and support the Activism and Integrated Marketing teams to develop communications strategies to drive impact on the social movements Ben & Jerry’s supports.
3. Support national company events as necessary in the field working with internal team and agencies to bring Ben & Jerry’s experiential to fans.
4. Build relationships with internal and external audiences including but not limited to media, franchisees, key partners and necessary internal and external contacts.

PR/Earned Media

1. Manage, plan and oversee PR execution of multi-faceted programs primarily focused in the US, including new ice cream and Non-Dairy innovations, dough chunks, and other product launches, marketing campaigns and social mission endeavors.
2. Support the dynamic and evolving integrated marketing activities and social media events model.
3. Manage press relations including preparation of news releases and feature articles, as well as coordination and arrangement of interviews.
4. Develop story ideas for new initiatives and new product lines.
5. Manage PR Department annual operational budget and serve as department liaison with Finance Department.
6. Support Retail Operations to create and set PR goals specifically to enhance local and regional franchise public relations.

Influencer

1. Lead and manage the development of Ben & Jerry’s US “influencer” engagement strategy.
2. Develop and maintain relationships with US influencers relevant to B&J brand.
3. Work with the US Digital Marketing Manager to manage content creator partnerships.

WHAT YOU NEED TO SUCCEED:

EXPERIENCES & QUALIFICATIONS:

1. BA or BS degree in related field.
2. 5+ years of Manager level experience in communications and/or public relations.
3. Ability to build excellent relationships within the media.
4. Demonstrated experience working on external communications within an advocacy and/or political campaign.
5. High level organizational and time management skills.
6. Ability to influence earned media to shape stories and/or release with key campaign messages.
7. Strong public speaking abilities.
8. Must be flexible in high stress situations.

Pay:

The pay range for this position is $83,200 to $124,700. This position is bonus eligible and LTI eligible.

Benefits:

Unilever employees are eligible to participate in our benefits plan, which includes health insurance, retirement savings benefits, life insurance, and more.

Unilever is committed to diversity and inclusion, ensuring all qualified applicants receive consideration for employment without discrimination.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

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