Content Specialist Job at Wedgewood Pharmacy LLC in Swedesboro

This role requires exceptional written, digital, and visual storytelling skills and a passion for animal health. While primary responsibilities focus on content management, basic graphic design skills are desired. This position collaborates closely with the Communications Director and Marketing Team to deliver high-quality content across various channels including digital, social, email, and our website.

What you’ll do:

• Content Creation and Writing: Develop, write, and edit persuasive content for website, presentations, customer-facing emails, reports, and other communication materials. Craft compelling narratives and informative content, demonstrating excellent command of language and storytelling techniques.
• Content Strategy: Work in tandem with the Communications Director to execute a content strategy that supports both short-term and long-term marketing objectives, focusing on brand awareness and reputation and supporting mid- and lower-funnel campaigns.
• Crisis Communications: Assist the communications team in developing and implementing crisis communication strategies, ensuring timely and effective responses to critical situations.
• Educational Program Development: Support and contribute to the development of continuing education programs for veterinarians, focusing on current topics and trends in animal health.
• Collaboration: Engage with various teams to gather information, ensuring content accuracy and relevance.
• Content Management: Organize and maintain content libraries and databases, ensuring up-to-date and accessible resources.
• Social media and Online Presence: Own social media marketing and communications, driving a consistent and engaging online presence, aligning social media content with broader marketing goals.
• Graphic Design & Short-Form Video Editing: Utilize InDesign, Canva, and CapCut to create visually appealing video and graphic content that complements messaging pillars.

Who you are:

• Highly organized – You can manage multiple projects, meet deadlines, and maintain a well-structured content library.
• Business-savvy – You understand how content drives engagement, builds brand reputation, and contributes to marketing and business goals.
• Creative and innovative – You bring fresh ideas and new perspectives to content strategy, social media, and storytelling. Crafting empathetic & Engaging narratives with a portfolio across various content formats including articles, blogs, reports and social media posts.
• Detail-oriented – You have an eye for accuracy, consistency, and brand voice in all content.
• Data-driven – You use analytics to inform decisions and continuously refine your content strategies.
• Committed to growth – You have a strong dedication to personal and professional development, staying ahead of emerging trends

What you’ve done:

• Bachelor’s degree in Communications, Journalism, Business, English, Performing Arts, Marketing, or a related field.
• 2+ years’ experience in content creation, management, and communications. Previous experience in animal health or a related sector is a plus.
• Demonstrated experience growing audience and engagement through social media.
• Demonstrated experience in managing and growing a brand's presence on social media platforms, with a knack for creating content that resonates with diverse audiences.
• Experience with: SEO, Video production and editing.
• Experience with Contentstack, Asana, and/or Salesforce.

What’s in it for you:

• A comprehensive benefits package that includes health, dental, and flexible spending accounts
• 401(k) retirement plan with a generous company contribution to help you save for the future
• Company Paid Life and disability insurance
• Access to voluntary insurance options
• A generous paid time off program that increases every year
• Opportunity for growth - We believe in promoting from within and do so through our internal job posting program!

About Us

Wedgewood is the nation’s largest and most trusted provider of compounded veterinary medications. Its recent merger with Blue Rabbit enables the company to provide veterinarians with next-generation software to streamline patient care and marks a significant evolution in services. Together Blue Rabbit and Wedgewood serve more than 70,000 veterinary professionals and one million animals annually.

Wedgewood is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require an accommodation due to a special need or disability, please let your recruiter know what accommodations you will need.