Development Editor/Content Creator, Home

Development Editor/Content Creator, Home

United States

Job Description

Posted Tuesday, February 11, 2025 at 7:00 AM

Gannett and USA TODAY/usatoday.com is seeking an experienced development editor to drive growth and development of revenue through strategic affiliate content.

This role will produce audience-focused home services content that aligns with our editorial strategy and fulfills strategic partnership needs. The content will also support events, sponsorships, monetization and native advertising. The content’s primary focus will be best-in-class home services (e.g., lawn care, pest control, plumbing, painting), home improvement (flooring, windows, roofing, HVAC), home technology installation and/or repair (solar, home security), as well as broadband technology (internet, telephony services).

This editor will work closely with the Content Monetization Team to identify content opportunities to grow revenue and the USAT audience, while also optimizing existing content for increased performance. Main duties include recommending and executing new content strategies, supervising and maintaining existing editorial projects and overseeing content producers to create optimized and on-brand content for USA Today and other Gannett properties. This person must be an innovator and eager collaborator with partners across the Gannett organization, leveraging audience to drive revenue and boost engagement.

This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Responsibilities:

• Work with Director, Strategic Portfolio Businesses to develop and implement revenue-focused content strategies.
• Write, update and maintain original content as assigned.
• Produce high-quality content ideas that are engaging and timely.
• Create and/or source content to support viral/trending and revenue initiatives.
• May attend daily newsroom meetings to plan and assign coverage for the day.
• Understand digital commerce and affiliate-related content for social engagement.
• Oversee, edit and approve content submitted by freelancers and in-house writers.
• Assign, write, and edit content within the Gannett CMS and external platforms.
• Analyze existing content for potential to increase revenue through tactics such as SEO optimization and updating evergreen content.
• Produce short trending and viral videos, as assigned.
• Apply best practices to new editorial, including revenue optimization.
• Assist with content and coordinate with key partners.
• Communicate with and actively engage editorial teams to execute high-quality content.
• Assess editorial strategies for growing social media impact and track content performance.

Requirements:

• Bachelor’s degree in journalism or a related field or equivalent combination of education and experience.
• At least four years of professional experience on an editorial team or in a newsroom.
• Experience editing and/or creating content in a deadline-driven environment, with knowledge of home services and home improvement preferred.

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

• Your resume – one to two pages.
• A cover letter that outlines how you would approach the job.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

The annualized base salary for this role will range between $68,000 and $93,150. Variable compensation is not reflected in these figures and based on the role, may be applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. We will consider all qualified applicants for employment and do not discriminate in connection with employment decisions.