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Gulf Marketing Group (GMG Group)

Gulf Marketing Group (GMG Group) is hiring: Digital Marketing Executive Marketin

Gulf Marketing Group (GMG Group), Independence, KS, United States, 67301

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Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What you'll be doing:

  • Develop, implement, and manage a comprehensive social media strategy, including competitive research, platform selection, messaging, and audience targeting.
  • Plan, create, publish, and share engaging content daily (text, images, and video) to build meaningful customer connections, increase brand awareness, and drive community engagement.
  • Collaborate with retail and marketing teams to design and execute impactful social media campaigns.
  • Stay up to date with emerging social media trends, best practices, and technologies.
  • Manage the brand's social media profiles to maximize visibility and enhance the impact of social content.
  • Moderate user-generated content in line with the brand’s moderation guidelines.
  • Develop editorial calendars and syndication schedules to ensure consistent content delivery.
  • Monitor and analyze key social media metrics and insights to assess campaign performance, using this data to refine and improve future strategies.
  • Work closely with copywriters and content creators to ensure content is both informative and visually compelling.

People Management:

The individual will interact with brand stakeholders and manage relationships with agencies, content creators, and influencers.

Functional/Technical Competencies:

  • Experience with video editing software (e.g. Premiere Pro, Final Cut Pro) or similar software.
  • Experience in using social media management tools.
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