This role is categorized as HYBRID. This means the successful candidate is expected to report to Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
Brand Governance
In partnership with Global Marketing, Advertising, and Communications, the Brand Visual Identity Specialist leads creative review across our advertising, communications, and brand experience channels. Using existing guidelines and brand tools to drive global brand consistency across customer internal and external brand touchpoints.
Brand Guidelines Oversight
Beyond managing the family of existing brand guidelines (cross-channel, dealer, digital, environmental), as part of brand growth, Cadillac often defines new visual systems for campaigns, new partnerships, etc., and must strategically evolve guidelines or develop new strategic creative tools. In partnership with Cadillac global partners and stakeholders, the Visual Identity Lead develops new visual strategy and graphic guidelines related to brand distinctive assets and creative elements.
Brand Advocacy
Support brand rollout, education, and advocacy across internal teams and agency partners. The candidate should have graphic design or art direction experience with a proven ability to give detailed creative feedback across creative channels. They also support the Center of Expertise (COE) with existing relationships including Forza and Epic and explore new opportunities in collaboration with GM Design.
KEY RESPONSIBILITIES/ACCOUNTABILITIES
- Work closely with Creative Excellence, Advertising, Global Brand, Retail, Multicultural, and Agency teams.
- Lead day-to-day global brand governance and creative review across 360° advertising channels, communications, and experiences — with internal stakeholders and agency partners.
- Lead brand review global office hours.
- Manage brand guidelines across all channels.
- Manage brand microsite.
- Support dealership digital experiences. Lead Cadillac of Manhattan digital experience creative refresh. Oversee in-dealership digital content.
- Support training, rollouts, and onboarding of new stakeholders or partners.
- Partner with COE to provide guidance on lifestyle products and partnerships.
- Support COE with review of branded merchandise and lifestyle products.