Marketing Manager Job at The Post and Courier in Florence

POSITION DESCRIPTION: The Marketing Manager supports business-to-consumer marketing and business-to-business marketing initiatives for The Post and Courier Pee Dee (Florence) and Myrtle Beach expansions. This position is the “boots on the ground” to implement our company-wide marketing strategies as it relates to the Pee Dee region. The position’s objective is to enhance the brand, lead community engagement, generate leads, grow revenue, and meet revenue objectives.

RESPONSIBILITIES:

• Strategize and execute paid social media campaigns to increase awareness and drive leads and conversions for digital subscribers, event marketing, and business-to-business for the advertising division
• Coordinate the distribution of content and create copy for ads across social media and the digital ad space based on the marketing strategy for select company accounts:
• Create social content cross-platform, respond to and engage with followers
• Assist newsroom in promotion of editorial content
• Create detailed targeting for audiences based on niche content
• Produce monthly reports on social growth for analysis to share with key stakeholders
• Increase engagement and traffic through social and digital outlets
• Work with agency to optimize paid ad campaigns for conversion
• Maintain and report on paid campaign status, including budget spend and results
• Interpret data from social media and digital campaigns to make strategic decisions and adjust positioning for future campaigns
• Lead the planning, coordination, and execution of marketing events in the local market, including but not limited to readers’ choice celebrations, Academic Achievers, 20 Under 40 reception and more
• Prioritize knowledge of emerging platforms to promote The Post and Courier Pee Dee and Myrtle Beach to current and new digital subscribers
• Use knowledge of social platforms to acquire and retain digital subscribers
• Write press releases on behalf of The Post and Courier for earned media opportunities
• Identify potential trade partnerships and manage existing trade partnerships
• Serve as primary point of contact for trade and other community partners to ensure that trade benefits P&C Pee Dee and Myrtle Beach receive are utilized well, including but not limited to signage, brand exposure, event tickets, contest opportunities, etc.
• Collaborate with graphic design resources to develop creative and marketing materials to be used in the Columbia market
• Support advertising department in Pee Dee and Myrtle Beach as needed through collateral and/or proposal creation, prospect/lead generation, B2B engagement efforts, etc.
• Proactively stay ahead of industry best practices and trends through research, networking, training, and education
• Oversee marketing internship program, including hiring, onboarding, and day-to-day management of interns
• Perform other duties as assigned

Requirements, minimum education level, and experience:

• BA in marketing communications or related field, or equivalent work experience
• 1-2 years of marketing, events, communications and/or sales experience
• Experience with social media content creation and editing
• Experience with social media marketing platforms and campaigns
• Experience with CRM and email marketing systems a plus
• Knowledge of photo editing platforms a plus

Knowledge, Skills and Abilities:

• Self-starter with the ability to work independently and within a collaborative, team environment
• Background in HTML emails, graphics for use on the web and social media
• Incredible attention to detail & capable of multi-tasking and coordinating several projects at once
• Ability to segment social media audiences
• Excellent planning and organizational skills
• Effective project management skills
• Strong copywriting skills and the ability to communicate complex ideas
• Basic understanding of SEO and social media platforms