Spartronics is hiring: Marketing Manager in Fairport
Spartronics, Fairport, NY, United States, 14450
Job Type
Full-time
Description
At Spartronics, we're not just building products, we build products lives depend on! As an electronic manufacturing services (EMS) provider for the commercial aerospace, defense, medical device, life science, and industrial markets, we work to deliver products of the highest quality and reliability.
Our organization provides comprehensive contract manufacturing services, ranging from printed circuit board assembly (PCBA) and subsystem integration to full-box build (high-level assemblies). Additional services include engineering support such as manufacturing testing, supply chain management, sustaining engineering, and a suite of aftermarket services to support the full OEM product lifecycle.
Why Join Us: When you become a part of Spartronics, you're joining a team of dedicated and talented, individuals who share a common goal - to win as one. We value talent, innovation, and a hunger for growth. Here, you'll have the opportunity to work with industry leaders in Aerospace & Defense, Medical & Life Science, and Industrial markets where our customers put full trust in us to deliver the most complex, highly regulated products that have to work the first time, every time.
With comprehensive services ranging from PCBA, subsystem integration, to full-box build, we support our clients throughout the entire product lifecycle. Our $500 million organization, with 1,400 dedicated employees, boasts a global manufacturing presence, including sites in the U.S. and Vietnam.
Job Opportunity: Industrial Manufacturing Marketing Manager
Reports to: CEO
This position is based out of our Fairport, NY headquarters. (This position can be a Hybrid work Schedule).
The Marketing Manager will play a pivotal role in shaping and promoting our brand and products through strategic marketing initiatives. Reporting directly to the company President & CEO and collaborating closely with the sales and customer management teams, this individual will develop and execute impactful marketing campaigns aimed at original equipment manufacturers (OEMs). The ideal candidate is creative, detail-oriented, and passionate about communicating value to a B2B audience. They should excel at balancing strategic planning with hands-on execution in marketing communications, content creation, and collateral development to elevate brand impact and engagement.
Key Responsibilities:
1. Marketing Strategy & Campaign Leadership
- Develop and implement comprehensive marketing strategies that align with company goals, brand vision, and product growth targets.
- Lead the planning, creation, and distribution of tailored content for OEM networks, emphasizing compelling value propositions.
- Partner with sales and customer management to design and launch co-marketing programs that enhance customer engagement and support their sales objectives.
- Independently create and manage a range of marketing materials, including brochures, product sheets, digital ads, social media content, newsletters, and blog posts.
- Ensure consistent brand messaging across all marketing channels to strengthen brand recognition and positioning.
- Manage internal communications systems (leadership communications, TV system, employee engagement communications, SharePoint site, feedback systems, etc.)
- Content creation - monthly site presentation deck, presentation, SharePoint content, TV screen content, ghostwriting as needed
- Manage and maintain a cohesive brand presence across digital platforms, ensuring a professional and aligned brand image.
- Collaborate with designers to create visually engaging assets that elevate product appeal and enhance brand visibility.
- Design, execute, and measure digital marketing campaigns across email, social media, and SEO, optimizing tactics to expand reach and engagement.
- Actively manage social media channels to increase audience interaction, brand loyalty, and overall engagement.
- Lead Voice of Customer (VOC) activities to gather and analyze customer feedback, uncovering insights that inform product development, marketing strategies, and customer experience improvements.
- Oversee, update, and continuously optimize the company website, ensuring it reflects the brand's quality, showcases products effectively, and provides an exceptional user experience.
- Bachelor's degree in Marketing, Business, or related field required; an MBA or advanced degree is a plus.
- 5+ years of experience in a marketing strategy or marketing management role, ideally within manufacturing or B2B industries.
- Strong strategic thinking and analytical skills with the ability to translate insights into actionable plans.
- Proficiency in data analysis and market research techniques; experience with CRM and marketing analytics platforms is a plus.
- Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
- Strong leadership and interpersonal skills, with a collaborative and team-oriented approach.
- Experience in digital marketing, product positioning, and distributor relations is highly desirable.
- Demonstrated success in developing and implementing B2B strategies and initiatives that have grown sales.
- Due to ITAR regulations you must be a US Citizen, Permanent Resident, or Green Card Holder.
Our Benefits:
- Full range of medical, dental, and vision benefits.
- Flexible Savings Accounts for Medical, Dependent Care, and Limited Purpose (dental and vision only)
- PTO
- 9 Paid Holidays and 1 Floating Holiday
- Company-paid life insurance and disability at 1 times your annual salary at no cost to you, with options to increase coverage amounts
- 401k with a company match of 50% to every dollar up to 6%
- Accident, Critical Illness, Hospital Indemnity, and Legal Insurance optional plans
- Employee Assistance Program
- Tuition Reimbursement
- Opportunities to grow and excel in the Electronics Manufacturing industry at a company that values promotions and learning from within. Every day is different, challenging, and rewarding.
How to Apply: If this sounds like the perfect opportunity for you, please apply with your resume and a cover letter outlining your qualifications in manufacturing marketing and why you're excited about joining Spartronics.
Salary Description
$70,000-$90,000 Based on Experience