NJ Luxury Real Estate Group is hiring: Social Media & Content Designer in Short

We are seeking an experienced Digital Media Producer to oversee and elevate our real estate brand’s digital and print presence. This role will focus on strategic brand storytelling, content marketing, and social media growth, working in tandem with our Creative Strategist, who handles videography, photography, and graphic design.

The ideal candidate is a marketing and PR professional with a passion for social media strategy, content creation, and brand development. A real estate background is a plus, and previous experience in photography/videography is required.

Key Responsibilities:

• Lead Social Media Strategy & Content Creation – Develop and execute a dynamic social media calendar, crafting high-impact content for listings, events, and brand engagement while managing social interactions and community growth.
• Photography & Videography Excellence – Capture and produce high-quality visual content for luxury listings and exclusive events, ensuring a polished and compelling brand narrative across all platforms.
• Creative Direction & Brand Cohesion – Oversee the design and production of digital marketing assets, including custom graphics, brochures, and interactive media, ensuring alignment with the company's premium brand identity.
• Website & Digital Content Development – Curate and manage engaging long-form content such as weekly newsletters, website blogs, and multimedia storytelling to enhance online presence.
• Strategic Digital Marketing Execution – Implement targeted digital campaigns, optimize social media advertising strategies, and design marketing proposals to attract and engage high-end clientele.
• Public Relations & Brand Elevation – Cultivate media relationships, oversee PR initiatives, and amplify brand visibility through strategic partnerships and press outreach.
• Cross-Team Collaboration & Project Coordination – Work closely with internal teams to streamline marketing efforts, ensuring seamless execution of brand initiatives and content distribution.
• NJLRE Studios Brand Development – Oversee the NJLRE Studios website, shaping its digital strategy, optimizing its presence, and reinforcing its role as a cornerstone of the brand.

Requirements:

• Photography & Videography experience is a plus.
• 2+ years of experience in PR, marketing, or digital brand management is required.
• Proven track record in social media growth, brand storytelling, and campaign execution.
• Strong writing skills with the ability to craft compelling marketing copy, captions, and press materials.
• Experience with paid media, email marketing, and digital analytics tools.
• Ability to work in a collaborative environment with creative professionals (photographers, videographers, designers).
• Real estate marketing experience is a plus!