BLUETTI
Responsibilities:
- planning and executing marketing strategies to promote Bluetti's power station products with B2B distribution/retail channels.
- managing online and offline marketing activities with alignment with sales strategy to drive growth in US market.
- Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives.
- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.
- Coordinate the creation of marketing materials, including content for social media, website, and advertising collateral with internal GTM dept base in China.
- Help manage the marketing budget, tracking expenses and ensuring cost-effectiveness of marketing efforts.
- Stay updated on industry trends and best practices in marketing, sharing relevant insights with the sales team.
- Assist in organizing and attending industry events, trade shows, and conferences to represent Bluetti and network with industry professionals.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- At least 3 years of experience in marketing roles, deep understanding of B2B distribution and retail marketing, familiar with digital marketing and brand management will be a plus.
- Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
- Sales-driven mindset and proficiency in data analysis tools to measure campaign performance and ROI.
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Creative thinker with a passion for innovation and driving results.
- Previous experience in the consumer electronics or renewable energy industry is a plus.
- Possess fluent English, Chinese would be a plus.
If you are a dynamic marketing professional looking to contribute to the success of a leading renewable energy brand, we encourage you to apply for the position of Marketing Manager at Bluetti.