Champions Group is hiring: Marketing Strategist in Houston
Champions Group, Houston, TX, United States, 77246
Champions Club
Marketing Strategist
About Us
As a major player in the gaming and hospitality industries across California, Florida, and now Texas, we're expanding our reach in the Texas market with a mission to redefine the entertainment landscape. Driven by innovation and corporate excellence, our team thrives on curiosity, strategic vision, and a commitment to integrity, quality, and good judgment. Company culture at Champions is of the utmost importance to us. We seek individuals who view the world through a lens of unlimited possibilities, and who value people above everything else.
We are seeking a creative and data-driven Marketing Strategist to lead our online marketing initiatives. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing strategies to drive brand awareness, engagement, and conversions. You will work closely with cross-functional teams to ensure our digital presence aligns with business objectives and delivers measurable results.
Responsibilities:
- Design and execute comprehensive digital marketing strategies that align with organizational goals.
- Conduct market research to identify target audiences, industry trends, and competitive insights.
- Plan, launch, and manage digital campaigns across various platforms, including social media, email, SEO, and paid advertising.
- Monitor campaign performance and make data-driven adjustments to optimize results.
- Collaborate with content creators to produce engaging, SEO-optimized content for websites, blogs, emails, and social media.
- Ensure all content aligns with brand guidelines and resonates with target audiences.
- Develop and execute strategies to improve organic search rankings and website traffic.
- Manage pay-per-click (PPC) campaigns, including keyword research, ad creation, and budget optimization.
- Track and analyze key performance indicators (KPIs) to measure campaign success.
- Prepare detailed reports and presentations to communicate insights and recommendations to stakeholders.
- Oversee social media accounts, including content scheduling, audience engagement, and performance tracking.
- Identify opportunities for growth and engagement on emerging platforms.
- Utilize digital marketing tools and platforms such as Google Analytics, YouTube Analytics, Sprout Social
- Stay updated on the latest digital marketing technologies and trends.
- Coordinate with external agencies or vendors when necessary.
Skills & Abilities:
- Bachelor’s degree in marketing, Communications, or a related field.
- 3-5 years of experience in digital marketing, with a proven track record of successful campaigns.
- Proficiency in digital marketing tools (e.g., Twitter, Instagram, Facebook, LinkedIn, Tik Tok, SEO tools).
- Strong understanding of SEO, SEM, and social media marketing principles.
- Excellent analytical skills and experience with data-driven decision-making.
- Exceptional communication and project management skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience with marketing automation tools.
- Graphic design or basic video editing skills are a plus.
For Your Wellness:
- Competitive salary with bonus opportunity
- Comprehensive benefits package, including a free medical plan with customizable options
- Paid time off
- 401k with company matching
- Free basic life insurance
- Employee assistance and wellness program
Champions Club provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Champions Club complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Champions Club expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Champions Club’s employees to perform their job duties may result in discipline up to and including discharge.