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Temperature Equipment Corporation

Director of Marketing

Temperature Equipment Corporation, Lansing, Illinois, United States, 60438

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Job Description

Marketing Director

Temperature Equipment Corporation (TEC), a WATSCO (WSO) Company, has been an industry leader known for technical expertise, value, best-in-class product availability, and driving customer loyalty for nearly 90 years and counting. TEC is also the Midwestern state's largest distributor of air conditioning, heating, and refrigerant equipment, related parts, and supplies. We offer exceptional compensation packages; full benefits include health, dental, life, and AD D insurance, paid holidays vacation, and 401(k) with company matching.

Job description

The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products in the HVAC industry. Marketing responsibilities span TEC (residential replacement, Carrier/Bryant/Payne) and Excelsior (Air distribution/sheet metal, parts supplies, Day Night)

Duties/Responsibilities

Directs and implements the organization’s advertising and promotional activities. Analyzes target market information to identify and recommend effective marketing approaches. Identifies new market segments that will benefit from company products. Prepares effective advertising campaigns based on market research. Maintains knowledge of emerging products and services. Collaborates with senior executives to develop growth plans for the organization. Forecasts, drafts, implements, and oversees the department’s operating budget. Develop customer relationships with the core customer base. Vendor Management - vendor selection/contract negotiation ongoing management Customer Program management including design, implementation, tracking and analysis. Planning and managing department budgets. Performs other related duties as assigned. Supervisory Responsibilities

Recruits, interviews, hires, and trains supervisory and management staff in the department. Oversees the daily workflow of the department. Provide constructive and timely performance evaluations. Handles discipline and termination of employees and following company policy. Performs other related due duties as assigned.

Education Qualifications

5 years of marketing and advertising in B2B (to C) type of sales channel, preferably in HVAC or similar home services industry Bachelor’s in business/marketing and/or engineering or equivalent work experience Thorough understanding of both traditional and digital advertising including TV, radio, print, direct mail, email marketing, PPC/SEM, SEO, Social, mobile, etc. Experience in developing and managing sales programs and promotions Effectively manage small and large-scale events Technical aptitude preferred - must be comfortable understanding technical/mechanical products Fully Proficient in Microsoft products, including Excel, Word, PowerPoint Strong supervisory and leadership skills for both team and vendors. Intense ability to multi-task and work effectively with tight deadlines Physical Requirements

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift 15 pounds at times. Schedule

Full-Time Monday through Friday

In Office Full-Time When Not Traveling

Schedule is based on business needs

Local travel in the greater Chicagoland and Northwest Indiana area of up to 25% is possible.

1-2x per year travel to Minneapolis and Kansas City possible.

Salary Expectations

Starting Salary Based on Experience

Total compensation includes an annual bonus!

About Us

Integrity. Service. Value.

A nod and a handshake. A live voice when you call. Standing behind everything we do. It's been business as usual for over 80 years.

Sure, technologies and equipment change. And our growth allows us to satisfy the biggest HVAC/R needs. But we still know our business is built on the little things.

Keeping it human is what's helped us grow.

It's what's important to us as your HVAC partner.

Requirements

Education Qualifications

5 years of marketing and advertising in B2B (to C) type of sales channel, preferably in HVAC or similar home services industry Bachelor’s in business/marketing and/or engineering or equivalent work experience Thorough understanding of both traditional and digital advertising including TV, radio, print, direct mail, email marketing, PPC/SEM, SEO, Social, mobile, etc. Experience in developing and managing sales programs and promotions Effectively manage small and large-scale events Technical aptitude preferred - must be comfortable understanding technical/mechanical products Fully Proficient in Microsoft products, including Excel, Word, PowerPoint Strong supervisory and leadership skills for both team and vendors. Intense ability to multi-task and work effectively with tight deadlines Physical Requirements

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift 15 pounds at times.